Paul Marciano and Al-Futtaim Celebrate GUESS’ 35 Year Anniversary with Spectacular Evening in Dubai, UAE
2017-03-22
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The brand commemorates 35 Years of GUESS worldwide with long-time partner Al-Futtaim

 Paul Marciano, GUESS co-founder and Chief Creative Officer, visited Dubai, UAE yesterday to celebrate the 35th anniversary of the iconic denim brand, GUESS, along-side prestigious distributor and partner, Al-Futtaim. The celebrations were held at an exclusive event at the W Hotel, where Paul was joined by Al-Futtaim teams, as well as key fashion industry leaders from the region.

Paul Marciano, GUESS co-founder and Chief Creative Officer, said, “This is a milestone year for us at GUESS, and I am so excited to continue our 35 year anniversary celebrations in Dubai, UAE. The Middle East is a very important and strategic region for us, with more than 60 stores across 9 countries, including all the new strategic initiatives we have put in place. I am very excited about the future developments in this region.” 

The glamorous celebration also saw the unveiling of the brand’s latest campaign, featuring GUESS girl, Hailey Baldwin. Directed by Paul Marciano, co-founder and Chief Creative Officer of GUESS, the campaign perfectly reflects GUESS’ all American style and rich denim heritage that has characterized the brand for the past 35 years.

“GUESS is one of the most iconic denim brands, and we are pleased to be long-term partners in the Middle East region,” commented Neil Lowe, General Manager, Al-Futtaim Premium Fashion Division, MENA. “It is an honour to be part of the 35 year anniversary celebrations, and we look forward to seeing the brand reach even more success in the coming years.”

The spectacular event kicked off with a catwalk showcase unveiling GUESS’ Spring-Summer 2017 collection, featuring carefree feminine wear and tropical men’s details. The catwalk brought to life the true essence of the brand, with romantic silhouettes, colourful Caribbean patterns and GUESS’ iconic denim pieces. The GUESS anniversary celebrations continued with an exciting set by DJ Lins and exclusive displays of the new collection pieces, including the limited-edition Originals 1981 anniversary capsule collection, and previews of the GUESS campaign videos.

Founded by the Marciano brothers 35 years ago, GUESS transformed unfashionable denim workwear into a timeless wardrobe essential, thanks to the brand’s innovative and creative outlook on timeless styles. Now, 35 years later, GUESS is seen as a major name in the fashion industry, with an unwavering expertise in bringing to life the latest trends, while still staying true to the brand identity.


About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 29, 2016, the Company directly operated roughly 915 retail stores in the Americas, Europe and Asia. The Company's licensees and distributors operated roughly 740 additional retail stores worldwide. As of October 29, 2016, the Company and its licensees and distributors operated in more than 95 countries worldwide. For more information about the Company, please visit www.guess.com.

About Al-Futtaim and GUESS? Inc.

On January 31st 2012, GUESS? Inc. and Al-Futtaim entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning nine territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Jordan, Kuwait, Bahrain, Qatar, Oman, Lebanon and Egypt. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts such as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 62 stores. As a result of this successful acquisition and setting a new milestone for the business, Al-Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region.

Wear your attitude with Shoe Mart’s eclectic footwear trends for Spring’17!
2017-03-20
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Step into the new season with a fashionable wish list of shoe trends in ‘Digital Wave’, ‘Edge Lands’, ‘Encounter Culture’ and ‘Pause’; that will have you wanting for more.

Presenting eclectic fashion trends in footwear is like an invitation to redefine your personality; Shoe Mart, region’s leading footwear brand unveils its fashion-forward line-up of trends in ladies footwear, for a sensational Spring’17.

Vibrant, en-vogue and irresistibly chic being the words for the season; Shoe Mart concocts a future-perfect collection of silhouettes to woo sassy fashionistas. From demure flats, lace-ups, sky-high platforms, laser cuts, fringes, caging, eyelets and Prairie styling; it’s a brand new style statement with proliferating trends to watch out for!

The ‘Digital Wave’ takes on future thinking of graphic mod, geometric and colour-splash as electrified shades of blue, yellow, pink and red reign tall across silhouettes ranging from sneakers, slip-ons, flatforms to converse, gingham and sports. A play of material mixes offers a novel take on summer styling while cleated soles allow versatility in fashion-detailing. Platforms are burgeoning in the trend and comfy sportswear see no sign of dropping off the fashion radar even in sunny bright weathers. Block heels, towering silhouettes and conservative flats remain the flavour of the season but the trend’s take on colour detailing raise the style quotient to become like no other. So, if offbeat fashion fusion and head-turning styling straight from the international fashion runways is on your mind, then the ‘Digital Wave’ has arrived for you to seek.

An assorted mix of premium materials and floral designs bring in a novel take on luxe footwear with ‘Edge Lands’. Embroidered floral motifs, laser cut patterns and printed beauties take centre stage to accentuate silhouettes while tassels, pom-poms and buckles play on high notes to take fashion elements on another level. Flats come across as a comfortable option for long shopping outings with scallop edges and weaves, while platforms are renewed with embroidered materials and stud styling for a classy appeal. Soft tie-ups and knots with roped bottoms come across relaxed and fashion-conscious to carry off a number of summer looks with élan and ease. Concho detailing, glamorous block heels and clogs will delight every fashion-hungry soul while corsages and denim detailing take on new looks in hot steppers for a sizzling season. From daily essentials to party statements, ‘Edge Lands’ is sure to satisfy your fashion musings this spring.

Effervescence is the outcome when Cuban elements combine modern tastes in fashion to become ‘Encounter Culture’. Bold colours, contemporary prints and high-voltage detailing are here to dress style divas who like to make their own fashion rules. Beaded patterns in eye-catching colours rule the trend and can be seen across silhouettes like flats, ankle-straps and slip-ons while plush pompoms in trending hues grace appearances artistically. Cushioned stripes and printed fabrics make way for breathe-easy footwear options to take on warm weathers in style while weaved patterns offer yet another elegant style statement to keep the fashion forward momentum going. Marking the beginning of a brand new fashion era ‘Encounter Culture’ is everything fancy you wish to see.

A sophisticated ‘Pause’ is all you need to create soft and luxurious looks. Pretty pastels and nude shades are here to spruce up your spring fashion essentials while textured metallic and knotty nuances whip up classics to accentuate modern looks. Plush fabrics and crochet detailing make for a rather offbeat choice that will raise your fashion quotient while clean uppers as well as corsages find their way to become fancy comfort wear for spring evenings. Multi-strapping silhouettes are thriving and wedges in thick straps remain a strong fashion trend to walk through the season.

Shoe Mart’s fashion-forward vision to present a rather glamorous season doesn’t end at footwear alone. The accessories collection for urbane damsels is yet another coveted grab for the chic and stylish only. The entire collection is a melange of energy pulsating hues, contemporary materials and avant-garde styles that will appeal to creative tastes. The colour palette is bold, its styling is functional and trimmings like zips, tassels, baubles and buckles; stand out to elevate your dressing. Designing of handbags has been worked around to suit various lifestyle needs ranging from totes, box bags to clutches. The adventurous can satiate their taste for originality as various materials go experimental through 3D rendering. The collection also boasts of bags finished in opulent materials, lavish glimmers and precious metallic. Soft to touch fabrics have been used to deliver unique silhouettes while colour tints have been introduced to accentuate the beauty of many.

Moving beyond the realms of seasonal fashion trends; snake prints, animal prints, stud detailing, embellished fancies, colour blocking and detailing add a comfort and style quotient to this bustling fashion collection in footwear and accessories. The best way to go game with the new fashion season is to surrender to Shoe Mart’s chic Spring Collection that comes with an irresistibly attractive twist.

Get going, as the all new Spring ’17 collection is now available at all Shoe Mart stores across the region.

Ends.

ABOUT SHOE MART:


SHOE MART is the region’s most established and largest retail concept for footwear and accessories, offering a galore of brands and value-for-money goods for a diverse audience under one roof.  Founded in March 1990 in Dubai, SHOE MART has grown from a single shoe store to one of the largest ‘footwear and accessories’ retail chains in the GCC region comprising of 165 stores spread across UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Jordan, Oman, Lebanon and Egypt and over 13 countries worldwide. SHOE MART offers extensive range of in-house brands like Duchini, Paprika, Peppermint, Missy, Juniors, Barefeet, Little Missy to leading international brands like Ecco, Lee Cooper, Puma, Reebok, Kangaroos and Skechers, along with accessories such as belts, handbags, luggage bags, purses, school bags, and an array of shoe care products, socks and wallets.

Head on over to Landmarkshops.com/ShoeMart to enjoy online exclusive offers without getting out of your couch or know the latest updates by staying connected through Facebook.com/ShoeMartGulf and Instagram.com/ShoeMartME

GlamBox and Esthetic Sense collaborate to launch an exclusive new facial treatment and product from Dermalogica
2016-12-17
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GlamBox and Esthetic Sense join forces to offer an exclusive preview of Dermalogica’s newest facial treatment, IonActive Power Treatment and newest product launch, Phyto Replenish Oil. The treatment and new product are both now available at Esthetic Sense outlets.

To celebrate the launch of the new facial treatment and product, Regional Dermalogica Educator, Elizabeth Dunette will demonstrate the new IonActive power treatment during a media event, hosted on 7th December 2016 at Above located in the Sofitel Dubai Downtown. The live demonstration will also show how to achieve that perfect holiday glow by using the Phyto Replenish Oil.

Allow us to tell you more about the new treatment and product…

*IonActive Power Treatment by Dermalogic - available at Esthetic Sense

Enjoy rapid, visible results when you book this action-packed treatment. The IonActive Power Treatment combines thermal activity and the latest treatment-room technology to optimize product penetration for dramatically-improved skin.

*Phyto Replenish Oil from Dermalogica - available at Esthetic Sense

Luminous, and hydrating, this feather-light treatment oil rapidly absorbs to reinforce the skin’s protective barrier. Wear it alone or layered under foundation for all-day dewy skin, perfect for achieving that holiday glow!

Dermalogica is available at Esthetic Sense Skin, Make-up and Hair salons where the full range of treatments and products are available.

GlamBox is proud to continue to partner with some of the best beauty brands in the world and help women across the Middle East discover the latest and greatest in make-up, skincare, hair care and fragrances.

You can become a Glamista and subscribe to GlamBox by purchasing packages of 3, 6, or 12 months from as little as AED 71 per month. So, what are you waiting for?

For more details, come on over to www.glambox.me, discover the latest beauty treats and trends before anyone else and subscribe to our monthly beauty indulgence.

Jergens
2016-12-17
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Jergens understands that women are always looking for a lotion that relieves dry, rough skin that’s craving long-lasting moisture. Look no further – Jergens new Hydrating Coconut Lotion is a fast-absorbing, refreshing and hydrating formula with coconut oil and coconut water to turn your dry skin supple and luminous.

Jergens Hydrating Coconut Lotion is remarkably different from the rest of the range, this new formula is infused with coconut oil and water, which leaves behind a light and refreshing scent. Its exclusive Jergens Hydralucence blend also helps to eliminate dullness and dryness by delivering a continuous supply of moisture to your skin. The formula also helps to repair your skin’s natural moisture barrier, leaving it more even and less prone to dehydration. That smooth skin surface then powerfully reflects light, for skin that stays beautifully luminous and soft.

Soaring in popularity thanks to their known reparative and hydrating qualities, both coconut oil and water are the main active ingredients in the new lotion. In particular, coconut oil is known to permeate dry skin faster than most other oils, boosting the skin’s hydration and reducing water loss.

Help keep your skin hydrated, luminous and soft with a light and refreshing scent by using the new Jergens Hydrating Coconut Lotion that can be purchased for AED 12.50 for 200ml from major hyper and supermarkets, including Géant, Carrefour, Spinneys and Waitrose.

You’re more than just a pretty face


Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. Kao USA Inc. portfolio includes Ban antiperspirant deodorants; Jergens and Curél hand and body lotions; Bioré facial care; John Frieda, Frizz Ease, Root Awakening, Luxurious Volume, Sheer Blonde, Brilliant Brunette, Radiant Red, Full Repair, Precision Foam Colour and Luminous Color Glaze professional hair care. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.


NEBU Milano, the Haute Couture Makeup, launches new products at Paris Gallery
2016-12-17
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DIAMOND EYES EYESHADOW PALETTE

The DIAMOND represents brilliance, constancy, excellence, innocence, invulnerable faith, joy, life, love, and purity. It is the color of ice, a crystal of light; its high frequency energy is dispersed into flashing prisms of brilliant fire that typifies the sun. It is a spiritual stone, and symbol of perfection and illumination, activating the Crown and Etheric Chakras… And the eyes, the window to our soul.

NEBU Milano’s DIAMOND EYES EYESHADOW PALETTE symbolizes these two spiritual components with a diamond effect and a particular mix of lightweight esters to enhance the luminosity of pearls; this long lasting formula proves there is no compromise of touch nor of creamy fullness in a superior ultra-refined frost texture. This special innovative pearl indulgence of eye canvas pleasure, creates an amplified frost finish with an ultra sensorial touch. Sheik, with a very thin adherent composition, this formula is solvent free. The result is a sensual, soft and satiny creamy touch with a light “deluxe” frost effect and a silky refined smoothness despite the high percentage of pearls. Application is extremely easy with an immediate full color release of satin, demi to high full frost finish. Perfectly even film in just one soft layer, your DIAMOND EYES will be sure to reflect and give your windows to the soul a superb and radiant glow.

DIAMOND LASHES MASCARA

Volume to the Max

The DIAMOND represents brilliance, constancy, excellence, innocence, invulnerable faith, joy, life, love, and purity. It is the color of ice, a crystal of Light; its high frequency energy is dispersed into flashing prisms of brilliant fire that typifies the sun. It is a spiritual stone, and symbol of perfection and illumination, activating the Crown and Etheric Chakras… And the eyes, the window to our soul.

NEBU Milano’s DIAMOND LASHES symbolizes these two spiritual components with a diamond effect in an extreme and intense volume mascara, for lashes multiplied to infinity and beyond. Each single lash is coated with a thickening film, that starting from the root, dresses it to it's extremity creating a fringe of fuller and thickened lashes. Special triple black pigments amplify and light-up lashes with an extreme black color.

This exaggerated lashes effect is emphasized also by the presence of hairdensyl complex, a pool of 4 different raw materials, that stimulates the lashes growth maintaining a high level of protection, preservation and nourishment. Maximize your DIAMOND LASHES with this impressive creamy and buildable textured formula. Your windows to the soul will be certain to leave a lasting impression to all those who glance in your direction.

3 in 1, Voluptuous, Voluminous, Lanky

The DIAMOND represents brilliance, constancy, excellence, innocence, invulnerable faith, joy, life, love, and purity. It is the color of ice, a crystal of Light; its high frequency energy is dispersed into flashing prisms of brilliant fire that typifies the sun. It is a spiritual stone, and symbol of perfection and illumination, activating the Crown and Etheric Chakras… And the eyes, the window to our soul.

NEBU Milano’s DIAMOND LASHES” symbolizes these two spiritual components with a diamond effect in providing an immediate 3 in 1 effect, with a creamy formula ensured by a result that is extremely easy in application. Your DIAMOND LASHES will shine bright emphasizing longer, defined and thickened luscious lashes. This buildable formula has the presence of particular powders, permitting to increase the volume effect while soft waxes combined with sugar filmogens guarantee a creamy and ultra-resistant effect. With an easy and fluent application, this volume effect formulation is comprised of 73% natural derivation, is hypoallergenic, paraben, gluten, GMO and lactose free. Maximize your DIAMOND LASHES with this dressed to impress texture from day to night, with this build able, long lasting formula. Your windows to the soul will be certain to leave a lasting impression to all those who glance in your direction.

MATTE PROTECTION

Pressed Powder

With a pleasant touch, good adhesion and comfortable application, this highly silky formula is a harmonization of easily absorbed emollients. Extremely fine, with red algae from the Pacific Ocean, this soft and satiny formula is highly enriched with minerals and microspheres with a soft-focus action that reduces white effects and imperfections. Induced by light, NEBU Milano MATTE PROTECTION PRESSED POWDER creates a more balanced, natural skin tone and delicately, homogeneously slips onto the skin without an undesired dry feeling. With its mattifying effect, this satin matte pressed powder previews the presence of microbeads rolling onto the skins surface smoothing out and softening wrinkles. Additionally, this Matte Protection Pressed Powder is FRAGRANCE FREE, PARABEN FREE and created without any animal and mineral ingredients. May you glow and feel Surrender, Divinity, Harmony, Unity, Enlightenment and Purity whenever using your Matte Protection Pressed Powder.

Shoe Mart rolls out suave men’s footwear silhouettes fit for Spring/Summer '17!
2017-03-22

‘Digital Wave’, ‘Edgelands‘,'Encounter Culture’ and 'Pause' embrace an adventurous spirit with a classy update to become the talk of the season.

Talk about adding Spring to your walk and Shoe Mart, region’s leading footwear brand does just that and more to your footwear collection this season. Silhouettes with primed finishing touches are here to propel trendsetters into cool and edgy looks.

Bringing about a ‘Digital Wave’, the trend steps into the season with mood-lifting colours and revives staples to become fashion statements. An adventurous spirit runs wild with a more cool message as sandals and shoes get reworked into less-sleek and more-fun finishes. Loafers and sneakers are updated with luxe materials while zipper insert raise the style quotient. Outdoorsy sandals also get a vibrant update and silhouettes are amped up with snazzy finishes for head-turning looks. Lifestyle sports silhouettes get pampered in luxurious materials and are meant to be worn at ease. The sporty sneakers will keep everyone guessing whether you are out from a gym or heading towards a shisha outing with casual and chic-friendly looks.

The ‘Edgelands’ is a fashion-forward and urbane mix of eclectic silhouettes that will complement looks ranging from casual to sophisticated. Relaxed looks with a well-designed mix of materials in sandals bring together suede as well as leather straps. Refined sandals and soft slip-ons with printed uppers will make you feel like you are vacationing right through its wear. Formals are also toned up in royal blues and tans while its mixed materials will make you grab more pairs than one. The denim update in loafers is just in time to strike a cool quotient and the white soles is one trend you must invest in, this season. Many of the season’s favourite styles are updated in this trend to travel beyond spring. Nautical stripes add contrast while suede and leather updates on formals make for dashing dress-up options. Mixed nuances master the trend to dress you up for parties and beyond.

‘Encounter Culture’ specializes in combining classic silhouettes with modern tastes. Blending of materials and flamboyant prints is a wild fashion statement that will really update your look and elevate it from average to next-level. Bid adieu to laces with comfort footwear as the real magic happens with its sharp, crisp and unique looks. Perfect pairings with shorts as well as chinos enable silhouettes in this trend to become a creative springtime essential for every man. Formals will smarten up the act while lighter shades of tans allow versatility to go along with spring fabric colours. Funky colours across segments spruce up the spring quotient as slip-ons, loafers, sneakers and sandals are designed in all kinds of cuts and seams to make every man a trend-setter.

‘Pause’ sees monochrome and subtle color-blocking in slip-ons, classic high-tops and chukka footwear silhouettes. Latex details accentuate and modernise original features which perfectly complement denims and pastel coloured items from the wardrobe of a trendy man.

With Shoe Mart’s Spring accessories for men, mundane is passé. The collection boasts of materials designed in space-age metallics and geometric prints. Exotic materials are recreated with a modern twist while traditional knits hark back to the dawn of the digital age. Futuristic but pared-down constructions such as laser-cutting and rubbed leather have also been used as important materials in its accessories collection for the modern man. Be it the Messenger bags, Portfolio bags, wallets or belts; elevated quality and heightened performance are at the core of Shoe Mart’s accessories collection.

Get one up in the new season with Shoe Mart’s definitive line-up of key pairs, colours, styles and more. The new collection is now available at all Shoe Mart stores across the region.

Ends.

SHOE MART is the region’s most established and largest retail concept for footwear and accessories, offering a galore of brands and value-for-money goods for a diverse audience under one roof.  Founded in March 1990 in Dubai, SHOE MART has grown from a single shoe store to one of the largest ‘footwear and accessories’ retail chains in the GCC region comprising of 165 stores spread across UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Jordan, Oman, Lebanon and Egypt and over 13 countries worldwide. SHOE MART offers extensive range of in-house brands like Duchini, Paprika, Peppermint, Missy, Juniors, Barefeet, Little Missy to leading international brands like Ecco, Lee Cooper, Puma, Reebok, Kangaroos and Skechers, along with accessories such as belts, handbags, luggage bags, purses, school bags, and an array of shoe care products, socks and wallets.

Head on over to ShoeMartStores.com to enjoy online exclusive offers without getting out of your couch or know the latest updates by staying connected through Facebook.com/ShoeMartGulf , Instagram.com/ShoeMartME and YouTube.com/ShoeMartGulf

Disney x Cath Kidston Collection
2016-12-07
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Launching on the 6th December, the second limited edition Disney x Cath Kidston collection, pays tribute to Disney’s most iconic character, Mickey Mouse, and his equally beloved girlfriend Minnie.

Once again, Cath Kidston has been granted access to Disney’s archive in order to source the perfect original character illustrations to blend into the brand’s signature prints. For this one-off collection

Cath Kidston carefully selected five iconic print designs to receive the Mickey and Minnie treatment.

You’ll find Mickey and Minnie woven into famous florals and classic spots as well as cute novelties and a scenic, story-telling print. These unique designs, which were created in close collaboration with Disney, will delight Cath Kidston and Disney fans alike. They’re full of fun, with a playful energy that nods to Mickey and Minnie’s roots as mischievous cartoon characters, and star in a limited edition collection that includes women’s fashion and accessories as well as designs for home and kids.

MINNIE AND MICKEY SPOT

The spotlight’s on Mickey and Minnie in this playful take on one of Cath Kidston’s classic designs, Button Spot.

MINNIE MEWS DITSY

Minnie’s in full bloom, and woven seamlessly into the fabric of a signature Cath Kidston ditsy floral.

MINNIE LINEN SPRIG

Minnie strikes a pretty pose amongst Cath Kidston’s delicate florals.

MICKEY IN LONDON

Mickey pays a visit to Cath Kidston’s London hometown! This print puts a modern spin on vintage cartoons.

MICKEY HEARTS MINNIE

A Mickey and Minnie love story in print form, brimming with hearts and flowers.

About Cath Kidston

Cath Kidston Limited, ‘The Home of Modern Vintage’, was founded in 1993 with a single store in London’s Holland Park. The company has become synonymous with classic British design, and nostalgic style, offering a full range of lifestyle products across homeware, accessories, women’s and children’s fashion in unique and playful prints. Cath Kidston began to expand into international markets in 2006 with the first Japanese store opening in Tokyo. Today the brand boasts over 200 stores worldwide with 69 stores and concessions in the UK and Ireland, and an additional 138 across Spain, France, Japan, South Korea, Thailand, Taiwan, Hong Kong, China, Singapore, Philippines, Indonesia, India and The Middle East.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1450+ stores, and 75+ brands across all platforms employing 12,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa,Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Juicy Couture, Nautica, Aldo, Nine West, Aeropostale to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..


The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com

BIODERMA Launches Sensibio Gel moussant in the UAE
2016-12-05
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Sensibio Gel moussant, a soothing mild cleansing gel with reinforced hydration

Leading French dermatological skincare brand, BIODERMA, which has a mission to place biology at the service of dermatology, has announced the launch of the Sensibio Gel moussant; a mild cleansing gel which works with the biology of the skin to soothe and rapidly relieve skin irritation as well as increase the hydration rate by 77%.

The product is part of BIODERMA’s Sensibio range developed for sensitive skin and is a perfect complement to the Sensibio’s existing product range.

Commenting on the launch, Jean Girard, General Manager, BIODERMA Middle East said, “Following the immense success received by the Sensibio H2O micellar water in the region, we are thrilled to launch the Sensibio Gel moussant as the perfect addition to the existing range. The product was inspired by BIODERMA’s passion for skincare and works in perfect harmony with sensitive skin to preserve the skin’s barrier function and offers intrinsic protection and hydration. We are confident that the Sensibio Gel moussant will replicate the success and popularity enjoyed by other products in the range”.

WHAT IS SENSITIVE SKIN?

More than 50% of women around the world have sensitive skin making it one of the most common skin types. This is caused by a decrease in the tolerance threshold of the skin and can be aggravated due to external factors such as the sun, wind, pollution as well as stress.

Sensitive skin can often result in unpleasant sensations including, burning, smarting, discomfort, flushing or blotching so it’s important to ensure its protected, strengthened and that its tolerance threshold is increased. As sensitive skin is prone to dehydration, increased dryness will make the skin even more vulnerable so that it feels tight.

Depending on the origin, extent and stage of skin sensitivity, BIODERMA’s Sensibio range offers exclusive patents or biological complexes and active ingredient complexes in appropriate textures.

BIOLOGICAL MODE OF ACTION

The Sensibio Gel moussant has been developed by BIODERMA scientists incorporating a unique patented complex known as D.A.F.®. The D.A.F.® complex is an association of active ingredients which makes it possible to reinforce the tolerance threshold of all types of sensitive skin.

The product is also enriched with Coco Glucoside/Glycéryl Oléate which is an active ingredient that mimics the skin structure and restores the skin’s lipids and moisturising properties. Thanks to its soothing and superfatting active ingredients, it rapidly relieves irritation with excellent skin and eye tolerance.

BENEFITS OF SENSIBIO GEL MOUSSANT

Upon regular use, the uniquely developed Sensibio Gel moussant works to support sensitive skin that is usually less resistant when it comes to irritants. As sensitive skin is fragile, the Sensibio Gel moussant promotes the skin’s natural biology and increases its hydration rate by over 77%.

The Sensibio Gel Moussant has 100% excellent skin and eye tolerance and is free of soap, fragrance, parabens, and colorants, to help relieve irritation and discomfort of the skin. The product is also hypoallergenic with a physiological pH and is non-comedogenic to avoid aggravating sensitive skin.

DIRECTIONS FOR USE

For optimum results, users are recommended to use the product every day in the morning and/or in the evening.

Step 1: Apply on wet skin. Work into a foam.

Step 2: Rinse thoroughly. Dry gently.

Step 3: For a deeper cleanse, follow this up with the Sensibio H20 micellar water

Step 4: For extra moisture, BIODERMA suggests applying Sensibio Light or Rich soothing creams

Sensibio Gel moussant will be available on shelves at all leading pharmacies across the country for a price of AED 99 from January, 2017 onwards.


About BIODERMA:

A pioneer since the 1970s, Laboratoire BIODERMA’s mission is to place biology at the service of dermatology. This original scientific approach relies first and foremost on knowledge of the skin and its biological mechanisms to develop products directly inspired by them, to increase the skins tolerability and its resistance to its environment and guarantees DERMATOLOGICAL SAFETY.

Based on total respect for the skin, BIODERMA products imitate its natural biological mechanisms through their components and their modes of action, utilizing the purest active ingredients, using molecules naturally found in the skin for better tolerance. Depending on the malfunction, BIODERMA products preserve, activate or restore the skin's natural processes.

BIODERMA’s key product ranges are: Sensibio, Photoderm, Atoderm, Sébium, Hydrabio, White Objective, Cicabio, Nodé, Matricium and ABCDerm.


Levi’s® Opens Three New Concept Stores in UAE
2016-12-02
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Levi’s® has opened three new concept stores in UAE, in partnership with the Dubai based retail conglomerate Apparel Group. The stores have opened in prominent location in City Centre Deira, City Centre Mirdif and Burjuman, offering increased visibility and better access to customers upon entry. The stores follow the new elevated Levi’s store design principals which include: The décor features framed graphics and potted succulent plants native to California, giving a nod to the brand’s rich Northern California roots. In addition, the store boasts an open ceiling concept with bright, white walls, polished concrete floors and graphics that separate the space into distinct areas.

A media event was held at the Levi’s store in City Centre Deira where the Media guests and shoppers got a glimpse of the latest collection and enjoyed a fun evening which was highlighted through personalization service by Levi’s tailor shop along with spread of sumptuous food & beverages.

The new stores carry a broad assortment of the Levi’s® Red Tab Collection, offering the very best in denim for men and women with iconic pieces, authentic original denim, brand new fits and premium fabrics.

The stores showcase the Iconic range – Made first by the Levi’s® brand, the Trucker jacket, Western shirt, 501® jean and 511™ jean have been lived in and loved by generations. Over the past century, they’ve become icons- part of our collective memory, steeped in culture, emotion and history. Worn by music and screen legends, presidents, visionaries, athletes and hardworking men and women around the globe. Timeless, versatile and durable, they’re still defining the modern dress code for men and women around the globe and even more relevant today, 140+ years later.

Along with the Icons, the stores also showcase their latest 505™C collection for both men and women which is a modernized and re-mastered take on the ageless 505™ fit. The ‘C’ stands for customized because the designers have created a customized straight leg with the perfect slim fit for today.

The Levi’s stores also house the modern 511/711 slim and 510/710 skinny fits for both men and women which are the fastest growing fits amongst the youth.


About Levi’s®

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.


About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1450+ stores, and 75+ brands across all platforms employing 12,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa,Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Juicy Couture, Nautica, Aldo, Nine West, Aeropostale to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot,Rituals etc..

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com

BIODERMA Highlights Effective Approach in the Restoration of Very Dry to Atopic Skin
2016-11-23
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BIODERMA’s Atoderm range aimed to revolutionize treatment of atopy through Skin Barrier Therapy® patent

Leading French skincare brand BIODERMA, showcased their commitment to placing biology at the service of dermatology with their Atoderm range, specially created to treat those with very dry to Atopic skin.

Leading dermatologist Dr. Anwar Al Hammadi, double board certified by American and Canadian Board of Dermatology and President of the Emirates Dermatology Society, pursues his passion in educating patients and driving the awareness for Atopic Dermatitis skin disorder and the best treatment for it. “Atopic Dermatitis can cause extreme discomfort, and can severely affect the quality of the patient’s life. While medications and steroid creams are frequently used to treat the condition, it is important to ensure that atopic and dry prone skin is kept moisturized with a prescribed lotion at all times to relieve itchiness and irritation. It is important that affected patients seek a dermatologist for professional consultation and prescribed treatment. With the upcoming seasonal change with colder temperatures and dryer air people should be aware that this could aggravate the skin condition”.

WHAT IS ATOPIC SKIN?

Atopic Dermatitis is a genetic skin condition characterised with an altered skin structure.

According to research, Atopic Dermatitis is booming and the main concern in dermatology. It affects recurrently 15-30% of children and 2-10% of adults with strong impact on their quality of life including sleep and general well-being. Atopic Dermatitis is often retrogressive and can even disappear after the childhood. Atopic skin is clinically mainly visible through the appearance of patches and redness on the cheeks, hands and flexion creases of the knees and elbows. But the inflammation could also become chronic spreading to other parts of the body and stimulating the immune machine to produce immunoglobulin E directed against allergens crossing the defective skin barrier.

THE SKIN BARRIER, AN ARMOUR AGAINST ATTACK WHICH IS SOMETIMES WEAKENED

The skin is the envelope of the body, the cutaneous barrier composed of the horny layer is its protective shield. It guarantees its protection, and helps it stay hydrated. In normal skin, this barrier is in good condition and can therefore successfully play its role as "guardian" of the right skin balance.

In dry, irritated to Atopic skin, the skin barrier is altered. Therewith, the hydrolipidic film and interncorneocytary cement are defective. This means, the skin can no longer fully regulate the water content within the epidermis, it allows a larger amount of water to escape the healthy skin. This increased trans-epidermal water loss (TEWL) causes significant skin dryness. Furthermore, the Staphylococcus Aureus binds the receptions and allergens can easily penetrate into the skin. All this leads to skin inflammation. If this is not treated in the prescribed manner, it leads to the vicious circle of Atopic Dermatitis.

BIODERMA’S SOLUTION

THE SKIN ITSELF INSPIRED BIODERMA TO REBUILD ITS PROTECTIVE BARRIER

Through the Atoderm range, BIODERMA has an original solution to break the vicious circle thanks to its Skin Barrier Therapy® signature patent to allow skin affected by Atopic Dermatitis to regain the three fundamental properties.

In keeping with the BIODERMA philosophy, the aim of Skin Barrier Therapy® is not solely to treat, but also to "teach the skin to live according to its natural biology". The Skin Barrier Therapy® contains an innovative combination of molecules such as Lipigenium®, which reproduces the architecture and natural biological action of the skins horny layer (see 1+2) and Sucroester, preventing the adhesion of Staphylococcus Aureus (see 3 in the diagram).

The key product of the Atoderm range is the ‘Atoderm Intensive Baume’ aimed at all family members (excluding premature infants) with Atopic skin. Following several clinical studies that tested the effectiveness of BIODERMA’s Atoderm Intensive Baume, results showed that the product was able to restore the altered skin barrier and efficiently decrease very dry and itching to atopic skin from 7 days after the 1st application (at the beginning used in conjunction with prescribed topical corticoids, according to standard treatment). It reduces the severity of flare-ups and prolongs the remission phase between the flare-ups.

Results of clinical study of patients using Atoderm Intensive Baume for 56 days.

In order to prevent Atopic Dermatitis from aggravating, scientists at BIODERMA realized the need for early management from birth on the appearance of atopic skin in new-borns not yet affected but with a favourable genetic predisposition for the skin condition. Therefore, BIODERMA also offers ‘Atoderm Preventive’ aimed at infants (excluding premature infants), babies and children with a very dry potentially Atopic skin.

Dermatologists also recommend using a specific mild cleanser to ensure a complete treatment, like the Atoderm Intensive Gel Moussant to achieve optimum results in the treatment of Atopic skin.

The good tolerance, cosmetic qualities and easy application of the range enables perfect compliance with the skin, which is crucial when treating such severe skin conditions. Patients appreciate the pleasant formulas of the Atoderm range which give a sensory experience.

TAKING CARE OF ATOPIC SKIN

• Wash new clothes before wearing them in order to eliminate allergens.

• Choose soft, natural fibres such as cotton or silk.

• Avoid wool or rough textiles which may cause irritation.

• Ensure that the skin is hydrated every day.

• Check and cut young children's nails, and you can put scratch-mitts on babies.

• You can also use cold packs to soothe itching and anti-scratch rollers to use on irritated areas of skin.

• On a daily basis, bathwater temperatures should be between 32 and 33°C and not takes more than 10 minutes.

• Dry yourself without rubbing so that you do not irritate your skin. Don't scrimp on the product you use, apply at least a walnut-sized amount for each area. Don't forget the critical areas which are often dried out, like the knees, elbows, and the backs of the arms.

• The best moment of cream application – just after the shower when you skin is still humid/wet – at this moment it is more receptive and it boosts the hydration level.

• Apply the moisturizer in the morning and evening to prevent the skin from drying out.

For a list and description of products in the Atoderm range, please visit http://www.bioderma.ae/our-products/atoderm




About BIODERMA:

A pioneer since the 1970s, Laboratoire BIODERMA has acquired unique expertise by placing biology at the service of dermatology. This original scientific approach relies first and foremost on knowledge of the skin and its biological mechanisms to develop products directly inspired by them, to increase the skins tolerability and its resistance to its environment and guarantees DERMATOLOGICAL SAFETY.

Based on total respect for the skin, BIODERMA products imitate its natural biological mechanisms through their components and their modes of action, utilizing the purest active ingredients, using molecules naturally found in the skin for better tolerance. Depending on the malfunction, BIODERMA products preserve, activate or restore the skin's natural processes.

BIODERMA’s key product ranges are: Atoderm, Sensibio, Photoderm, Sébium, Hydrabio, White Objective, Cicabio, Nodé, Matricium and ABCDerm.



Shoe Mart’s Autumn/Winter 2016 collection
2016-10-24
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Get set for your most fashionable season yet with Shoe Mart’s Autumn/Winter accessories

‘Wanderer’, ‘Great Outdoors’, ‘Mystic Dream’ and ‘Psychedelic Pop’ are the new trends in the offering.

Redefining fashion for accessories in an all new maximalist mood, Shoe Mart, region’s leading brand in footwear and accessories, says it loud and bold with its array of handbags collection for the upcoming season.

Shoe Mart curates an exciting range in ‘Wanderer’ wrapped in rustic mood and textures. Crafted silhouettes with embossed patterns in warm tones draw a dreamy and nostalgic style. Metal hardware in silver and gold comes across as a major highlight in the trend sitting on the edge of artisan look. Right from accentuating belts and handles to being an impressive part of the bag’s design, neat tassels and stitched leather patterns add sophistication to bags this season .

If there’s one thing that you will love about ‘Mystic Dream’ then it has to be its rich and opulent details merged with confidence and style. Perched upon bag-packs to shoulder bags, these colours dominate the trend in many designs and patterns to offer stunning companions that will complement your warm winter clothing. Metal embellishments and hardware in silver and gold again dominate this collection. From handbags, shoulder bags to clutches, you will possibly see them everywhere, mixing casual with luxury. A special collection of clutches in pastel shades will catch your fancy for red carpet invitations that come calling in the season. For cocktail nights, there are these sleek and elegant silhouettes with reptile prints.

Every girl has an adventurous streak and needs just the right companion to carry all her needs. The ‘Great Outdoors’ inspiration is just that and more. Convertible sling bags and back-packs in neutral shades are here to impress the fashion-savvy in you. A wind of fresh innovation blows through the styling as silhouettes come across functional and yet stylish enough to complement casual dressing. Igniting the desire to go outdoors with all that you need, bags in this trend are designed with roomy interiors to carry all your essentials and daily needs. From make-up kits to cant-do-without techno-gadgets, you can have it all when you have the ‘Great Outdoors’ by your side.

Shoe Mart always has its finger on the pulse of fashion fluctuations which is the inspiration behind the ‘Psychedelic Pop’ for its trend. A fun play with prints, materials and patterns, add an intense and creative appeal on boxy bags and clutches. Contemporary shapes with unexpected materials like reptile prints are also seen contrasted with pop of colours for that heightened look for autumn.

Making way through fashion avenues, Shoe Mart also has some inviting designs in shoulder bags, sling bags and back-packs for little fashionistas. Be it a Rapunzel, Snow White or Cinderella; little girls will have a piece of their winter queen this season.

As you embark on your new wardrobe journey to ring in the winter season, spruce up your accessories essentials with Shoe Mart. Because apart from designing killer shoes, its accessories are in tune to steam up your Autumn/Winter looks. 


Be inspired by the latest arrivals at Shoe Mart’s Autumn/Winter 2016 collection for kids.

Fresh designs launched in trends called ‘Artisan’, ‘Abstract Garden’, ‘Urban Reborn’ and ‘Aurora Borealis’.

Guaranteed to receive an A+ for style and comfort, the all new designs by leading shoe brand; Shoe Mart, is all that you will need for your kids’ comfort for feet, this season.

Inspired by a youthful charm and to fulfil a longing to fit into grown-up like shoes, the ‘Artisan’ trend provides just the right mix of fashion and confidence. Ankle-boots for boys are designed in mixed materials and metal hardware that pose in rugged looks while shoes in velcro straps come in cool looks to complement casual dressing. Platform shoes for girls are all cozy in suede and are also embellished with metal hardware to up the cool quotient. Ankle boots for girls are an interesting mix of materials as well as colours to contrast in woven looks. The highlight of the trend being metal hardware and mixed materials, the entire range plays around blue, grey, brown and black; in fabrics like leather, suede and canvas.

The ‘Abstract Garden’ trend will bring in a splash of colour to your kids wardrobe as lively shades of yellows, reds and blues come out in action. The boys will love the Avenger sneakers that are perfectly styled to carry their craze around, no matter where they go. From birthday parties to movie-outings; they will be seen everywhere as the Avenger fever catches up with little fans. Brands like Kappa also have their super-comfortable sneaker designs in casual colours offering durable options for ever-active feet. Ballerinas for girls are styled in simple yet unique cuts and cosmic colours to make them stand out in a crowd. The trend also has some cool and casual denim silhouettes in ankle boots and slip-ons for boys. In fact infant boys will also take their first steps in style, with ankle boots in mixed materials that also add warmth in cold and chilly weathers. Little girls are sure to find their princesses here with a bit of glitter and glamour to keep them excited about wearing dainty shoes. Ankle boots for infant girls have a fur trimming to add warmth and style to winter dressing.

The ‘Urban Reborn’ trend is athleisure and dressy to fit into little demands of growing up feet. Slip-ons in comfortable materials and stitching have been tailored for the perfect go-to pair when time-pressed boys will have no time for lace-ups. Its comfortable soles and breathe-easy fabrics are made just right to keep feet relaxed in busy school to recreation club schedules. Ballerinas for girls are remixed in trendy colours and reptile print to offset the monotony of winter clothing; allowing just the right pair to complete many looks from denims to heavy winter clothing.

Completely stunning, the ‘Aurora Borealis’ trend is here to take on the winters in absolute diva-like style for young girls. From boots to sneakers, amazing colours splash all over on comfortable silhouettes to look pretty and invite head-turning looks. Brands like Kappa have also released some really fancy designs in sneakers to woo growing-up feet. Hues like pink, blue, neon green and fancy black are outright gorgeous to complement casual dressing. The boys too will enjoy some fun in colours and shades they never had for a choice earlier.

Cool, comfortable and absolutely irresistible; take a look at Shoe Mart’s exclusive Autumn/Winter 2016 collection for kids, to dress young feet.

Be in vogue and step into the new season with Shoe Mart’s Autumn/Winter fancies for 2016.

Stylish trends in ‘Rag and Bone Girl’, ‘Radical Rustic’ and ‘Royal Goth’ are here to wow you with ankle boots, pointed toes, pumps, platforms and heels to rule the season.

The shoe fetish within every shopper is in for a treat as Shoe Mart; region’s leading brand in stylish footwear, unveils its catwalk inspirations in must-have silhouettes this Autumn/Winter.

Compiling inspirations from multiple decades into one, to form a rather crafty amalgamation of style and comfort; the ‘Rag and Bone Girl’ is all you will want to seek. Velvets, broad straps, pointed heels and chunky platforms keep it bold and sophisticated at the same time. Wearable trends are here to keep you warm and stylish as cozy materials wrap flat soles to form ankle-length boots. Versatile hues like black, grey, blue and tan browns make way to wear them all on occasions from casual to formal. The chunky straps and soles of platform wedges will become your favourite for everyday use while the perforated silhouettes on sneakers are as relevant as ever to offer that one must-have pair for the athleisure look. Contrast in patterns on pointed heels are the daintiest of silhouettes in this trend, as snakeskin and glossy combinations bring in an air of red carpet feel. A cut of novelty in ballerinas offer elegant style for flat lovers and its array of velvet fabric and warm hues make them a chic alternative to complement on-the-go dressing. Just slip them on a pair of ankle length jeans and you are ready to take on the mood for a casual winter day.

An eclectic mix of rich fabrics and artistic patterns, the ‘Radical Rustic’ is for that niche fashionista segment who likes to wear it bold and unique. Ankle-length boots in block heels and zips are seen designed in a combination of fabrics ranging from suede, leather and fine materials; to make for an urbane chic quotient. A striking criss-cross play of straps on suede boots is a highlight in this trend while a splash of eye-catching colour combinations in snakeskin on wedges are a great take on classic silhouettes. Rounded tips on block heels that’s embellished by a sling strap on the ankle is just the thing you will want to pick up in reptile print. Inviting hues and comfortable styling, they make for a perfect pair to carry on a hectic day at work. Tassels on ankle-length boots is yet another style to look out for as it uplifts the mood of power dressing. Heeled sandals come out loud and intriguing with colourful pieces. Embroidered casuals appear a modern version of childhood styles that you will love wearing when you feel the need for relaxing feet. With many silhouettes in the offering, the trend has many pieces that will keep you warm without compromising on style.

If eye-catching hardware on dark, woody colours is your take on Autumn/Winter style; then ‘Royal Goth’ is your go-to trend. Riding high on overtly fashionable embellishments; ballerinas and canvas wear new looks to shape the trend this year. Whether you decide to wear fabulous sneakers dressed in sparkling materials or go easy on your feet with cushioned canvas, this trend is all you need to take on a casual day and look offbeat. The collection also has some dressy heels and sandals to complement your special evening looks. Attractive detailing on suede, canvas and fine materials; make for a luxurious offering to style your Autumn/Winter looks.

Interesting colour blocks, designs, textures and combinations; the all new Autumn/Winter 2016 collection is all you need to put forth your best fashion feet ahead.


ABOUT SHOE MART:

SHOE MART is the region’s most established and largest retail concept for footwear and accessories, offering a galore of brands and value-for-money goods for a diverse audience under one roof. Founded in March 1990 in Dubai, SHOE MART has grown from a single shoe store to one of the largest ‘footwear and accessories’ retail chains in the GCC region comprising of 165 stores spread across UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Jordan, Oman, Lebanon and Egypt and over 13 countries worldwide. SHOE MART offers extensive range of in-house brands like Duchini, Paprika, Peppermint, Missy, Juniors, Barefeet, Little Missy to leading international brands like Ecco, Lee Cooper, Puma, Reebok, Kangaroos and Skechers, along with accessories such as belts, handbags, luggage bags, purses, school bags, and an array of shoe care products, socks and wallets. 

 Shoe Mart unveils Men’s AW’16 footwear collection

Textured leathers, classic tailoring and streamlined silhouettes come in sporty new profiles termed ‘Artisan’, ‘Abstract Garden’, ‘Posh Punk’ and ‘Aurora Borealis’.

Addressing your footwear needs for the upcoming fall season, Shoe Mart; region’s leading brand in fashion-forward footwear, unveiled its latest Autumn/Winter collection for men.

In a pure, unadulterated flair; the brand takes up four new inspirations to rock the winter looks this season. Reinventing classics in new tastes, the ‘Artisan’ suggests designs that are ideal for navigating comfortable formal and semi-formal looks to suit many occasions. Crafted with a simple approach to complement suit and tie looks, the formal range in Brogues reflect perfection in tailoring. The casual range of course is very stylish range with inimitable comfort, ankle support and cushioned insoles. Leather and denim combination tailored for urbane-chic looks stand out unique for adventure-seekers while suede, leather and denim combinations come together for the upbeat generations, whose feet never like to rest at ease.

Giving your wardrobe a stark frosty effect to take on the winters in style, the ‘Abstract Garden’ has cold tones and bleached out finishes. Giving the men’s footwear fashion world its new neutrals, silhouettes in taupe grey and brown offer durable and practical options that don’t compromise on aesthetics. Silhouettes have been made so modern and well-defined that they will go perfectly outdoors on a wardrobe of stressed out fabrics. And if you are the type who is least bothered about regular cleaning and brushing off the dust on your shoes then go in for the super-comfortable lace-ups that come in easy-wipe materials that will also last you beyond the season. Contemporary details and sleek soles make them all compatible pairs for autumn dressing.

If you are amazed by nature’s incredible light show, ‘Aurora Borealis’ then this season, you can literally have them at your feet! That’s right, Shoe Mart envisions a superlative and charged experience in this trend as sneakers and sporty shoes come in exciting prints and patterns. It is no surprise that brands like Kappa take the inspiration to another level, to allow an absolute upbeat and grab-now edition of its sneakers. Colours to watch out for are grey, white and black; in never-seen-before gradients while the relaxed sportswear has patterning to suit the texture of the skylight wonder.

The ‘Posh Punk’ is more of athleisure and futuristic styling for the man who needs to define posh with a difference. Its laser-cut inlays and high-tensile compression fabrics laid expertly on comfortable soles vouch for dark aesthetic looks to come across dapper and brawn. Designed to cope with dress-up occasions that the season will throw at you, watch out for textured leather detailing on casuals and sleek-cut contrasts on formals; to make an impression in a crowd.

Step forward in revitalized styles and comfort for feet with Shoe Mart’s all new Autumn/Winter 2016 collection for men; after all, we know just the right season appropriate alternatives! 

MadCosmetics launches exclusively at Paris Gallery
2016-10-19
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 “It would be mad for a woman not to look after herself.” – Marwa Al Jaber.

Paris Gallery, the leading luxury retailer in the region, announced the launch of MadCosmetics, a brand whose products are known for quality, attention to detail, and competitive pricing. Now, for the very first time, MadCosmetics brands such as MadLashes and MadBrushes are available in the UAE, exclusively at Paris Gallery.

MadCosmetics offers products which complete grooming for women. It presents trend-setting products for all occasions that help beautify and add glamour. The flagship brand of MadCosmetics -- MadLashes -- features a collection of hand-made products using 100% human hair that can be used up to 25 times. Its products are exquisitely shaped with an extremely beautiful and natural look, helping create that look that everyone desires. The exclusive 3D Mink Edition, a favourite among women in the GCC, is made from 100% Mink hair and can be used up to 50 times. MadBrushes, another subsidiary brand of MadCosmetics, features a full range of hand-made makeup brushes made of 100% certified goat hair. High-quality bristles allows for perfect face and body application.

Initially created for GCC women, MadCosmetics now appeals to women around the world, thanks to its affordable luxury. The brand employs innovative techniques and constant R&D, and is making incredible progress in a short span of time. It has become the talk of all beauty lovers in the region.

MadCosmetics was founded in 2014 by Marwa Al Jaber, a Bahrain-based entrepreneur and beauty aficionado. MadCosmetics was established to offer unique cosmetics at affordable prices. After doing an extensive research on the current market demands in the world of cosmetics, MadCosmetics sets itself apart from other brands for the meticulous attention it gives to product details and the high-quality elements it uses in the creation of its products. MadCosmetics is available in Bahrain, Qatar, Oman, Iraq, Saudi Arabia, Kuwait and now in the UAE.

Range of MadLashes products:

100% human hair range:

Loco

Crazy

Raving

Nutty

Looney

Psychotic

Manic

Wacko

Dippy

Lunatic

Mink Edition

Dotty

Gaga

Batty

MAD Glue

Fast drying and waterproof lash adhesive.

Range of MadBrushes products:

Powder brush

Angled contour brush

Flat top brush

Flat foundation brush

Round blending brush

Medium eyeshadow brush

Flat Definer

Medium eyeshadow brush

Flat Definer

Eyeliner

Concealer brush

Remove lip brush

Angle eyeliner

Medium fan brush

Bullet eyeshadow sponge Stick

Eyebrow and lash brush comb

Straight and sharp contour brush

Round brush

Lush launches its Largest UAE Store in City Walk, Dubai
2016-10-09
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Offering a vibrant explosion of Lush-ness and fitted with an environment-friendly look, UK-based handmade cosmetics brand Lush is set to open its biggest and most unique UAE store in City Walk on 6th October 2016

 Leading international handmade cosmetics retailer, famed for its environmentally conscious, innovative products and stores, Lush opens its largest UAE store at City Walk, Dubai today. Lush City Walk, located in Al Wasl junction, offers a boulevard shopping area so customers can enjoy the first outdoor street location in the heart of the city.

Open to the public from Thursday, 6th October, Lush’s newest store takes inspiration from its flagship store in London, Oxford Street store, providing an immersive and innovative Lush experience for all. City Walk’s new, eco-friendly store will spread across an impressive 119 square meters of retail space, and 128 square meter of total area.

Of the City Walk store opening Ziad Kaddoura, Middle East and North Africa Director comments: “The Middle East is extremely important to us at Lush, boasting one of the world’s fastest-growing beauty markets. With the demand for skincare products booming, consumers within the Middle East continue to seek out the latest in beauty, wellbeing and cosmetic trends. Lush’s City Walk store, being our biggest store in the Middle East, provides the ultimate retail haven for all cosmetic lovers to embrace.”

Stepping over the threshold of Lush’s new environmental-friendly store

Lush lovers will enter a sensory playground, greeted with a sea of rainbow colours popping from every angle. From skin care, hair care, bath bombs, bubble bars, shower rubs to scrubs and gels, Lush’s full range of freshly produced, handmade, 100% vegetarian, unpackaged products can all be explored. What’s more Lush’s on-site Hair Lab, Party Room and Gorilla Perfume Gallery will launch for the first time in the UAE, exclusively at the City Walk store.

Anita Baker – Director of Lush Middle East comments, “We are thrilled to give our customers and long time fans of the brand a whole new experience with our branch in City Walk. We will be offering live hair demonstrations at the Hair Lab and a deeper understanding of our fragrances and sensory experience at the Gorilla Perfume Lounge. The store also brings to light a designated party room area for private parties ranging from Beauty School for the beauty connoisseur and Fun & Games for the child in you.”

‘Innovation & Hair Lab’

With dedicated in-house Lush kitchen fresh counters, beauty master classes, skincare and new on site Hair Labs you are in for a treat. Seek the advice of specially trained staff and sample the various skin and hair care masks, creams, and balms for flawless skin and shiny hair.

‘Gorilla Gallery’

Or hangout in the Gorilla perfumery to try a wide selection of euphoric Lush perfumes, founded by Lush’s master perfumer Simon Constantine. Experience the full spectrum of the world’s finest essential oils, smell the scents and identify the ingredients used in them. Experiment with exotic fragrances such as warm sandalwood, earthy patchouli, Ugandan fair-trade vanilla, all taking inspiration from various origins and stories, designed to evoke a mixture of feelings and emotions.

Simon Constantine comments ‘for us perfume isn’t only about the ingredients we use; it’s about the entire experience. Fine fragrance can be a work of art and it can also be deeply personal, drawing on memory, anecdotes, people, places and the senses other than just smell’

‘Green-concept store’

Garry Wells, MENA Property Manager comments, “as we continue to expand in the UAE, we aim to build, captivating sustainable shops with green fit-outs, continuing our work to keeping environmental impact to an absolute minimum’.

The entire store has been refitted with eco-friendly material, including the shelving, which has been made from reclaimed plank wood, along with the use of FSC certified timber and low VOC paint throughout. The store has also been fitted with LED lighting, environmentally friendly floor tiles; low flow tap devices to save water, and energy efficient air conditioning. This eco-friendly store layout will be applied across Lush’s other Middle East locations over the coming year.

Lush City Walk store is located in Phase 1 of City Walk. Timings: 10 am to 10 pm (Sunday to Thursday)


About Lush

Since establishing 20 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush places emphasis on fresh ingredients like organic fruits and vegetables.

Lush operates a strict policy against animal testing and supports Fair Trade and Community Trade initiatives. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging.

Lush operates a strict policy against animal testing and in 2012 launched The Lush Prize (in conjunction with Ethical Consumer) which is a quarter of a million pound annual prize rewarded to politicians, lobbyists, researchers and scientists who are working to end animal testing.

Lush has been awarded the RSPCA Good Business Award for 2006, 2007 and 2009, along with the 2006 PETA Trailblazer Award for Animal Welfare. Co-founders Mark and Mo Constantine were awarded OBEs for services to the beauty industry. In the new years honours list 2010. Lush was the winner of the Best in Business Award at the 2014 Observer Ethical Awards and is regularly voted at the top of magazine customer service surveys.

Today Lush has 939 shops worldwide and operates in 50 countries. www.lush.com

BE AT THE CENTRE STAGE OF FASHION WITH CENTREPOINT’S AUTUMN WINTER 2016 COLLECTION
2016-10-19
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Centrepoint’s seasonal collection will make heads turn with styles and silhouettes that are perfect for the Fall fashion wardrobe

Centrepoint has the latest in fashion inspiration for this fall. As the days turn darker and colours take on a soft muted glow, Centrepoint turns up the style quotient with a collection designed to woo the region’s trendsetters.

WOMEN’S FASHION FOCUS FOR THE FALL

Autumn in the Middle East heralds the start of the festive season and Centrepoint’s womenswear collections will leave you looking for occasions to step out in style. Splash’s silhouettes and textures for the season are reflective of the free- spirited gypsy-vibe of the 70s influenced by artisanal craftsmanship using spice shades of cinnamon, saffron and mustard blend. Midseason the colour palette becomes much richer using the jewel tones of deep burgundy, bright crimson, emerald, teal and celestial blue. Moving into peak Winter the colour palette is offset by pale parfait pink, subdued grey and soft winter white. Taking inspiration from the season’s runways, the brand’s womenswear offers knitted capes, pleated skirts with cold shoulder detailing. Fringe details, eyelets and ruffled sleeves make its way in to the collection giving it a romantic Victorian vibe. With Eid around the corner, glamorous evening wear dresses form an integral part of the range. The women’s footwear range from Shoe Mart includes stylish trends in ‘Rag and Bone Girl’, ‘Radical Rustic’ and ‘Royal Goth’ that are here to wow you with an array of must-have silhouettes for the new season. From ankle-length boots and high-heeled sandals in earth tones, athleisure sneakers and chunky platforms to complement rugged styling; to slip-ons, ballerinas, and heels in rich fabrics and patterns, the collection will make you rule the season. Lifestyle’s range of colour cosmetics takes inspiration from the season’s beauty trends, highlighting the matt-effect, deep intense colouring and raw natural feel of Fall.

MEN’S STYLISH FALL FASHION SELECTION

Splash’s menswear range is dominated by the fall trends of Bespoke Tech with unstructured blazers and technical joggers being the key pieces followed by Future Folklore which combines a mix of traditional country influences and modern workwear. The Grunge Core trend is all about the muted tones with torn elements, androgynous cardigans and Parkas being the core pieces. For the ultimate masculine appeal the Minimal Military makes a strong comeback which promotes clean lines, understated military elements and boxier silhouettes. Key pieces you can own are Cargo Joggers, aviator bomber Jacket and slim biker pants. The colour palette comprises the trusted olives, tans, rusty reds, greys and black. Men put their best foot forward this season with Shoe Mart’s sophisticated silhouettes in Blue and Brown offering durable and practical options that don’t compromise on aesthetics. Perfectly tailored brogues, super-comfortable lace-ups in easy-wipe materials, and high-energy sneakers are the highlights of a range that is perfect for autumn dressing.

FALL STYLES FOR TRENDY TOTS & TEENS

Babyshop’s stylish range turns little girls in to fashionistas with a fall line featuring an eclectic blend of trends, the winter collection is packed with colours, shapes, designs and patterns to lift spirits and beat cold chills. Deep winter shades of hot pinks and dark hued blues & greens, reds & maroons are complemented by warm pale hues such as softer blues, pinks and greys, olive greens are part of the season’s trends. The defining winter fabrics for this collection feature winter-infused textures such as knitwear, quilted, suede and faux fur that allows dressing up for winter comfort without leaving behind style. Contemporary dresses, trendy ‘sportswear’ with fashionable t-shirts and jogging suits enhanced with intricate details along with cardigans and ponchos complete the winter feel.

For dapper little boys, the collection features a sporty street style, dynamic yet conventional look combined with colour block and intense prints with fun patterns. Cartoon and Superheroes character merchandise plays a prominent role and the range is characterized by strong and richly coloured palettes of bright blues, darker greens and burgundy along with subtle shades of greys and yellows. A selection of heavy fabrics and knitwear across jog pants, hoodies, sweat tops, T-shirts and jackets are on showcase for the season.



About Centrepoint

Centrepoint represents the Landmark Group’s strategy to synergize its core retail concepts, Babyshop, Splash, Shoe Mart, and Lifestyle, under one identity, thereby projecting a ‘single fashion destination for the entire family’. 

The most visible benefit of this convergence has been the enhanced design and stimulating shopping experience for consumers. Centrepoint offers the same great value for money in a visually exciting destination for the whole family. It is shaping consumer perceptions, increasing brand worth and fuelling future growth for the group in the mid-market retail section.

Centrepoint has received numerous accolades for its marketing initiatives and was awarded Images RetailME Awards’ Golden Ribbon of Excellence for the Most Admired Marketing Campaign of The Year in 2015 and the Most Admired Social Media Campaign of The Year for the past two consecutive years. The retailer was also awarded Gold in the Social Media Marketing category at ICSC 2015 MENA Shopping Centre and Retailer Awards for its retail strategy and innovative marketing campaign. Its successful Family Time campaign has won Sapphire (Silver) at the MENA Cristal Awards 2016 and Bronze at the MEPRA awards 2015.

First launched in Kuwait in 2005, Centrepoint already has 131 stores across UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Egypt, and Lebanon.


DIPTYQUE
2016-10-04
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Diptyque, the typically Parisian Maison, is opening a second location in Dubai, and specifically the prestigious Dubai Festival City. This boutique, the largest in the world devoted to the brand, presents a sober and refined décor imbued with a fresh interpretation of Oriental themes, and offers its world of balms, perfumed candles, fragrances and objects dedicated to them... Since the early sixties, diptyque has been distilling a unique, bold spirit, nourished by natural fragrances gathered worldwide, inspired by stories, by the precious memories that shape emotions.

The boutique is arranged in a long row steadily revealing the maison’s creations piece by piece, along with the exclusive articles reserved for it. A VIP lounge completes this large space, the layout of which preserves the intimate atmosphere typified by the first shop at 34 boulevard Saint Germain in Paris.

This is where its story began, where three friends with a passion and insatiable curiosity created a “chic bazaar” that quickly became a favourite with elegant Parisians. Christiane Gautrot, interior decorator, Desmond Knox-Leet, painter, and Yves Coueslant, theatre director and stage designer, loved travelling, unusual objects and essential fragrances. The 34 is a reflection of their aspirations, and fifty years later, has given rise to a collection. A fragrance underlies its origin, reviving the olfactory emotion one feels when crossing the threshold of 34. Insiders will recognise the great classics of the house, L’Ombre dans l’Eau, Do Son, Philosykos; the fragrance is complex, unusual, seductive. Other scents came later, like Essences insensées, Eau Mage, Ôponé... lanterns with metal embroidery, but also of ceramic and blown glass, scented candles, notebooks...

An arched doorway surrounded by a wooden lattice leads to the first part of this boutique. It is dedicated to the 34 Collection, a visual and olfactory narrative of all that constitutes the very essence of the art de vivre that diptyque seeks to create with the passage of time.

Then comes the world of the home, with candles, fragrance diffusers, scented ovals all shown next to each other... Entirely handmade, the scented candles offer about fifty fragrances that highlight a flower, a fruit, a herb, a tree, a spice, composing a range that is unique in the world. As for the diffusers, with the proprietary processes locked within these luxurious objects, each of them is the result of a technical innovation.

The eaux de toilette and eaux de parfum are presented alongside the personal care products in a room that is all gentle curves, illuminated by a chandelier created by the Apparatus design studio in New York in the form of a bountiful bunch of hand-frosted glass globes that offer a harmonious light, and which bears the evocative name of Cloud. Under this cloud, an “imaginary” tadelakt fountain dispenses a shower of porcelain “drops” whose milky roundness reflects the light above. This fountain has been created ceramist Syra Gomez. In the centre, there is a round table on which the fragrances are displayed. They speak of gardens, voyages, paths lined with flowers...incomparable testimonies to precious memories. The art of body and face care is based on the beauty rituals of the Mediterranean basin and Asia. Slow infusions, metamorphoses, fluidity...the textures melt under the fingers to become airy foams, sheer veils, milky emulsions...

The VIP area concludes this visit...and choosing becomes a moment of high privilege. Gold appears in its softest tones, and the hand-painted silk wall hangings reflect the golden rain from a chandelier made of a multitude of gold-leaf ellipses.

Bourjois Volume Reveal Event
2016-09-30
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Bourjois launches a new product for all women to reveal your lashes!

For this occasion, a mysterious event was organized on Thursday from 5pm to 8pm Al Quoz Dubai, U.A.E. inviting the guests to an a(maze)ing experience.

As three of the most famous influencers – Noha Nabil- Dala AlDoub – Ascia AKF - collaborated in this project; during the day, their fans followed them virtually through a real maze, guiding each influencer via their social media to discover the reveal.

Upon entering the venue located at Real Life Photography, one of the most curious places in Dubai, guests were immersed in a Parisian apartment with a view on the famous Eiffel Tower and typical roofs of the city of lights.

Gourmet French canapes were served to the guests to accompany their journey of discovery.

The Maze, as the main attraction of this event, guests understood how to #revealtheway to this mysterious product!

By entering the maze, the guests were disoriented and had to find their way through amusing challenges and games.

If lucky enough, they would finally reach THE REVEAL and find the Volume Reveal Mascara from Bourjois!

An artist lodge was dedicated to women and beauty offering to all guests

a chance to be dolled up by Bourjois experts in a Parisian music ambiance.

JOHNSON's Facial Cleansing Wipes
2016-06-03
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Whether this summer holidays you’re sightseeing in Europe or exploring the great outdoors, you want to make sure your skin looks healthy and radiant in all those Instagram posts. So, don't leave your skincare routine back home!

Now, you could cram three-four products into your travel beauty kit… or you could take just one: JOHNSON’S® Facial Cleansing Wipes. Because one pack of wipes allows you to travel light and still feel like you have all your skincare needs on hand.

These moist towelettes wipe off dirt, layered makeup and oil from your pores, and even remove stubborn waterproof eye makeup, and are formulated with rich vitamins and minerals to tone and moisturize each type of skin - all in one easy step, and your skin looks hydrated and smooth.

Choose the right wipes for your skin type and bon voyage!

The Refreshing Facial Cleansing Wipes, our #1 seller in the Middle East, are suitable for all skin types.

The Fragrance-free Facial Cleansing Wipes are 100% perfume and alcohol free and also suitable for all skin types.

The Hydration Essentials Cleansing Wipes are for normal to combination skin types and are packed with ocean minerals.

The Nourishing Facial Cleansing Wipes are especially made for dry and sensitive skin, hydrating intensely and restoring your skin’s natural softness.

The Oil Balancing Facial Cleansing Wipes are suitable for combination to oily skin and formulated to enhance skin’s natural moisture balance.

The JOHNSON’S® Facial Cleansing Wipes range retails at AED 25.00 and is available at leading modern convenience stores, hyper-markets and pharmacies across the GCC.

Bottega Verde launches Flagship store in Dubai!
2016-05-29
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Bottega Verde, one of Italy’s leading Natural Skincare and Cosmetics brand recently launched its Flagship store at City Centre Deira amongst much celebration! The store inauguration was done by the Chairman of Apparel Group, Mr. Nilesh Ved and Vice-Chairperson, Mrs. Sima Ved along with the Bottega Verde principles.

The launch included a LIVE Demonstration from the Bottega Verde Skincare Cosmetologist, Makeup Tutorials, Fresh Flower Giveaways and an embodied version of Lady Bottega Verde herself. The media and customers were given a tour of the store, educating them on their beauty needs and providing them beauty solutions from Bottega Verde. The store concept revolves primarily around the customer, with the aim of providing a refreshing shopping experience that allows them to breathe in the natural Tuscan origins and take home a piece of Italy with them.

Bottega Verde is a leading Italian mono-brand retail chain that specializes in the production and distribution of Skincare, Fragrances and Cosmetics made with highly natural ingredients. The brand started out as a herbalist’s shop in 1972 in Pienza, Italy, in the heart of the truest, most natural region of Tuscany.

Since then the brand has undergone aggressive product evolution and expansion plans, with a growing presence in more than 25 countries in 4 continents. In the GCC, the brand is under leading global fashion and lifestyle retailer Apparel Group, with a retail footprint across UAE, KSA, Bahrain, Oman and Qatar within the GCC.


About Apparel Group

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through 55 international brands that it represents over 1250 stores spread over four continents and employing 12,000 multicultural staff. The Dubai-based multi-retail conglomerate that began with just one brand in 1999 is now aiming to have 1500 stores by end 2016.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter markets such as Iraq, Egypt and the broader African continent. Apparel Group operates brands from around the world originating from USA, Canada, Europe, Asia and includes leading names such as Tommy Hilfiger, Aldo, Nine west, Skechers, Aeropostale, The Children’s Place, Tim Hortons, Charles & Keith to name a few. The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception 17 years ago. www.appareluae.com 

Revitalize your skin with JOHNSON’S® NEW Vita-Rich with Grapeseed Oil
2016-04-24
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Making women look and feel at their natural best has been a long-standing mission for JOHNSON’S®.

JOHNSON’S® Vita-Rich Body Care has skin-loving formulations made with natural extracts and intensely moisturizing shea butter and glycerin that restore lost moisture and essential nutrients.

The NEW variant joining the range, Vita-Rich Revitalizing Body Care captures the simple goodness of grapeseed oil in a range of products that leave skin looking naturally younger, healthy and luminous, and feeling firmer and toned.

Packed with vitamins D, C and E, extremely rich in essential fatty acids and beta-carotene, phyto-nutrients and anti-oxidants, yet light, easily absorbed, and gentle on the skin, grapeseed oil boosts skin’s hydration, delivering 24hr moisture for all-day softness.

JOHNSON’S® Revitalizing Vita-Rich range is available at leading modern convenience stores, hyper-markets and pharmacies across the GCC.

Price Information:

JOHNSON’S® Vita-Rich Revitalizing Body Wash retails at AED 10.58 (250ml) and AED 15.18 (400ml).

JOHNSON’S® Vita-Rich Revitalizing Bar Soap retails at AED 2.57 (125g)

JOHNSON’S® Vita-Rich Revitalizing Body Lotion retails at AED 14.10 (250ml) and AED 18.58 (400ml).

JOHNSON’S® Vita-Rich Revitalizing Body Cream retails at AED 16.37 (200ml)

Olay’s ‘Best Beautiful for Life Masterclass’ Arms Women with In-Depth Knowledge on the Latest Skincare Innovations
2016-04-17
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Held in Dubai, the experience served as a powerful platform to shed light on Olay’s proven anti-ageing Regenerist range, a product line rooted in breakthrough scientific skincare discoveries

Dubai, UAE, March 29th, 2016: Since its founding, Olay has remained unwaveringly dedicated to ushering in an ageless era via revolutionary skincare innovations. As part of its commitment to gaining a deeper understanding of the science behind ageing, the number one skincare brand worldwide has, over the years, continued to invest heavily in Research & Development (R&D) – and, in doing so, has cemented its position at the forefront of skincare discoveries. Today, Olay Regenerist’s upgraded formula – which helps fight the look of skin fatigue, enhance skin’s responsiveness to anti-aging ingredients, and energize skin’s appearance for visibly firmer, younger looking skin that’s full of energy – is a testament to that.

The product line includes Olay Regenerist Microsculpting Cream, Olay Regenerist Microsculpting Serum, Olay Regenerist Microsculpting Super Cleansing System, and Olay Regenerist CC Cream.

The range’s ultimate goal? To equip women with the skincare solutions that they need to achieve refreshed, radiant skin that looks younger for longer.

In line with this vision, on March 29, the brand hosted its first-ever ‘Best Beautiful for Life Masterclass’ in Dubai – designed to arm beauty industry movers and shakers with in-depth, well-rounded insight into a topic that has long plagued Arab women: the secret to ageless skin. The event, which took place at Capital D Studio, also provided attendees with unprecedented skincare analysis – based on the latest scientific breakthroughs.

Beauty experts had the unique opportunity to absorb knowledge from industry leaders including Olay Global Ambassador Facialist Anastasia Achilleos; Olay Beauty Expert Samira Olfat; Olay Regional Dermatologist Dr. Dina Sabih; and Principal Scientist David Khoo;;

Attendees were particularly impressed by the findings of Olay’s ground-breaking Multi-Decade and Ethnicity (MDE) study* – revealed by Khoo. The comprehensive analysis highlights biological commonalities among a unique subset of women who look exceptionally younger than their age.

Two key takeaways – that will help determine what’s possible when it comes to cosmetic skincare and looking ageless – were extracted from the study. First, there are similarities among women who have not undergone cosmetic procedures but still appear to be “ageless.” Through advanced bioinformatics analysis of approximately 20,000 genes, Olay identified a unique skin fingerprint among these “exceptional skin agers” comprised of around 2,000 genes. They are responsible for a range of key biochemical pathways, including those involved in cellular energy production, cell junction and adhesion processes, skin and moisture barrier formation, DNA repair and replication, and anti-oxidant production. The MDE study found that although we all have these genes in our skin, how strongly these genes are expressed in the skin is distinct in “exceptional skin agers.”

“The MDE study provided a wealth of insights that we are leveraging to design better performing products,” said Khoo. “The understanding of “exceptional skin agers” enables us to create next generation products that better delay the onset of visible skin ageing by offering more personalized solutions. The end result? To empower every woman to be exceptionally ageless.”

In totality, the research showcases Olay’s role as a pioneer in skin biology research and skincare innovation.

REFERENCES:

* The MDE study, which was initiated in 2012, marries genotypic and phenotypic science and examines over 300 women in nearly every decade of life from their 20s to their 70s and across ethnicities – so Caucasian, African, Hispanic and Asian. The analysis was led by Dr. Alexa Kimball, Professor of Dermatology, Harvard Medical School/Massachusetts General Hospital, and other leading scientific and analytical research partners in the fields of systems biology, skin biology, and 3D imaging and hormone mapping. Additionally, for the study, and for the first time, Olay entered into a collaboration with 23andMe, the leading personal genetics company, to further understand the genes linked to skin ageing and their biological variability across different ethnicities.


About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

OLAY Regenerist massage
‘Step-by-Step’

STEP 1 - CLEANSE

 Dampen your skin with a splash of warm water and apply healthy amount of cleanser into the

palms of your hands and apply all over your face, neck and décolleté.

 Pay particular attention to the creases of your nose, as excess sebum tends to build up, which

can lead to blocked pores.

 Your skin should be awakened and alive, ready to absorb and respond to the anti-ageing

properties of the remainder of the regime.

Short version: Using warm water and a quality cleanser, cleanse your face, neck and décolleté. Clean

skin will be awake and ready for your anti-ageing skincare routine.

Take the Olay Regenerist Microsculpting Firming Serum and pump four pumps into the palms of your

hands. Warm the product in your palms, to ignite heat before even reaching your skin.

 Movement 1: The first movement is great for kick starting your skins metabolism in preparation

for the facial massage. Place palm on sternum, glide with pressure over shoulder and neck

moving from the lower neck in upward movements towards the jaw line.

 Movement 2: Fan out from the chin along the cheek bones to the ears, activating pressure

points at the corner of the mouth, sides of the nose and under cheek bones.

 Movement 3: Drain outwards lifting chin to temple

 Movement 4: Press palms over the face to create heat and aide penetration

STEP 3 – MOISTURISE

Finally, take your Olay Regenerist Microsculpting Cream. Apply it starting with your face, smooth the

cream over your cheeks, jawline and forehead. Move the excess cream down your neck, onto your

 Movement 5: Using two fingers on both hands move around the eyes in a fluid figure of 8

movement around eyes starting from outer edge gliding upwards and over eyebrow finishing at

the outer edge of opposite eye

 Movement 6: Focus on eyes and start tapping moving to the entire face slowly for one final skin

energy boost.

Kuwaiti beauty blogger Sondos Al-Qattan hosts Shiseido master class
2016-04-05
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Kuwaiti Beauty maven, Sondos Al-Qattan hosted a Makeup Master Class with Shiseido at their newly renovated boutique at Paris Gallery Dubai Mall. A regular user of the Beauty brand herself, Sondos introduced her fans to a few of the latest launches from Shiseido including Ultimune Power Infusing Concentrate, Bio-Performance Glow Revival Face and Eye Cream, Ibuki Quick Fix Mist and Synchro Skin Foundation.

Shiseido is available in the following Countries:

UAE KSA Kuwait Qatar Bahrain Oman

Paris Gallery Paris Gallery Debenhams Paris Gallery Al Hawaj Salam

Sephora Gazzaz Faces Salam Debenhams Paris Gallery

Wojooh Harvey Nichols Wojooh Merch Jashanmal

Bloomingdales Mowdoon VaVaVoom Wojooh VaVaVoom

Galleries Lafayette Wojooh Jashanmal Debenhams 


About Shiseido

Shiseido has built and grown their foundation around a fruitful alliance between Eastern traditions and philosophies and Western science and technology over the last 140 Years since its discovery. The brand boasts a diverse beauty centric portfolio, which includes skincare, suncare, make-up and fragrances, for both men and women. When envisioning the future of beauty, a truly global picture forms for Shiseido- one composed of all kinds of faces, from various backgrounds. 

Lucco Racing Team claims victory at the Radical Middle East Cup 2016
2016-04-04
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Lucco Racing Team claimed the much-coveted Radical Middle East Cup 2016 title after defeating 10 drivers in the final series at Yas Marina Circuit, in Abu Dhabi on Friday. Romain Lutter of Lucco Racing Team earned the best driver title for this series. 

CHARMING CHARLIE INTRODUCES SPRING SUMMER IN ARABIA SEASON’S NEWEST SHADES
2017-02-26
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Charming Charlie, the rapidly growing women’s contemporary jewelry and accessory retailer, is introducing its Spring / Summer collection across all its Arabia stores.

At Charming Charlie, we believe life should be colorful. This collection is dedicated to helping find your one-of-a-kind style. After all you’re a true original!

From cool and creative to classic and refined, our jewelry, handbags and accessories are made to personalize your entire look. We’re your one-stop source for jewelry, accessories, handbags, special occasion sparkle and more!

The collection ranges from Purple Perfection to Nautical Charm with classic colors, effortless style, set sail for chic.

Girl on the Go - Laid back looks and all the accessories – ready for workouts, play or just relaxing.

Sea Life collection: Sea & be Seen, a hint of coral, a splash of mint, beachy details.

Valentine’s Day collection: Cupid approved gifts for Val or Galentine’s day.

It’s time to be a standout. Transform your style. Go bold. And celebrate all the colors of the season!

About Charming Charlie:

Charming Charlie offers unrivaled value through high quality style and an accessible price. Launched in 2004 by Founder and Chief Executive Officer, Charlie Chanaratsopon, the brand is known for merchandising its broad assortment of product by color, ranging in price from $5 to $150 for select limited edition items. Charming Charlie has more than 370 global retail stores across the United States, Canada, Middle East and the Philippines. For more information, visit www.charmingcharlie.com.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1550+ store growing, and 75+ brands across all platforms employing 12,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa,Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Juicy Couture, Nautica, Aldo, Nine West, Aeropostale to name a few and other key brands include Tim Hortons, Cold Stone Creamery,Inglot, Rituals etc..

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com 

GUESS launches Spring Summer 2016 collection
2016-03-27
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Dubai UAE, March 24, 2016: GUESS previewed its stunning Spring Summer 2016 collection at a themed fashion

show at Al Qasr Hotel, Dubai. The cool laid-back vibe of Greece’s beautiful islands was recreated at the venue,

drawing in the theme of the spring summer campaign. The Guess guy and girl are travelling this summer! With

fading sunlight in the background, the fashion show told the story of their exuberating journey from Copacabana

all the way to Capri through its collection. The looks were city glamour yet sporty with a cocktail of pop colors and

vivid botanical patterns.


The crowd witnessed fashionable trends, exquisite designs and luxurious silhouettes in various hues of blue and

bright colours across Womenswear and Menswear. The show also showcased fashion-forward accessories to serve

the spring summer wardrobe.


The spring women’s GUESS collection is a denim-focused assortment injected with unique, light-weight pieces that

deliver an instant trend-focused look. Denim and chambray are seen in many silhouettes featuring fresh new takes

on detailing including a classic denim jacket reimagined using three-tone patchwork detailing, a 70’s inspired

chambray dress with wide-bell sleeves with a thick braided belt to accentuate the waistline. Spring’s color palette

goes for a tonal approach using clean whites and shades of tan and beige. White distressed denim and island-ready

delicate lace dresses and off-the-shoulder tops in crisp white are complemented by the rich earthy neutral tones in

the form of tops, shorts and a buttery leather jacket. A standout print from the spring collection is a beautiful

white and blue floral print reminiscent of the bold color palette seen throughout Greece. Iconic gingham printed

peplum dresses and long-sleeve button-down tops knotted at the waist are styles reminiscent of vintage GUESS

and serve as timeless garments for any GUESS girl’s wardrobe.


This season, modern slim-fit button-down shirts in white, chambray and eye-catching patterns dominate the men’s

GUESS spring collection and serve as a seasonal staple that’s never going out of style. Moving away from the more

distressed and structured styles from colder seasons, the GUESS Guy opts for a more effortless cool vibe wearing

laid-back blue and white jeans and shorts paired with unbuttoned shirts with rolled up sleeves.

The Marciano Spring ’16 collection include wide-legged striped knit pants with subtle sparkle detailing, sexy and

sheer lace flares as well as a chic black body suit with a luxe, lace-up neck that reveals just the right amount of skin.

Effervescent florals in peach, fuchsia, coral and teal in light-weight maxi dresses and romantic tops cater to

Spring’s brighter color palette and add a touch of femininity to your look. Sophisticated fit and flare dresses and

two-piece pencil skirts paired with matching crop tops are transitional garments that remain fashionable when the

warmer months fade away.


The handbag assortment offers a selection of fashion-forward designs that cater to Spring’s hottest trends

including drawstring bucket bags, oversized totes and structured satchels in a wide range of textures and patterns.

In a departure from GUESS’ classic G monogram, the logo is re-invented using pops of 3-D G cubes for a

modernized take on the print. Perforated faux-leather, dark-washed frayed denim and edgy checkerboard

exteriors make a statement this season and are injected into the group to deliver flair to any GUESS Girl’s outfit.

For footwear, lace-up gladiator and 70’s inspired fringe are trend-driven elements added to several styles including

sandals, block heels and platform wedges in a variety of heights, colors, prints and fabrications. Shoes in rich

buttery caramels, crisp whites and pastel yellow hues lend a more subtle approach to your look, while silver and

bronze metallic shades, sexy snakeskin and boho faux-suede undoubtedly add glamour to an otherwise subdued

ensemble.


Look for this new spring summer 2016 collection at GUESS, Marciano and Accessories stores in UAE, Bahrain,

Kuwait, KSA, Qatar, Egypt and Lebanon.

MADE IN SEPHORA AND EXCLUSIVE BRANDS SPRING 2016 LAUNCHES
2016-03-14
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Made in Sephora

Sephora announces the launch of THE mascara, the all-options mascara that coats eyelashes, boosts volume and lengthens all at once. To add some glam, Sephora brings you the new Cushion Foundation - with a liquid formula, but also just as easy to use as a compact! Want more? A range of 105 colorful eyeshadows and 20 irresistible shades of lipstick!


Marc Jacobs Beauty

Celebrate oversized lashes and more velvety volume than you’ve ever seen from a mascara with just one luxurious coat – introducing Winona Ryder’s favourite product of the season – The Velvet Noir Mascara. Also become smitten with fresh new nail enamel shades and an ultra-skinny gel eye crayon that defines perfection. Available exclusively at Sephora Middle East.


Kat Von D Beauty

Kat Von D goes one step bolder for Spring 2016 with more intense color, more innovative textures, and more of the long-wear, high-pigment, full coverage formulas that you love. Kat’s newest launches invite you to push the limits and create custom, high-impact looks with the new metal crush eyeshadow range and the much-loved Lolita 2 everlasting liquid lipstick! Available exclusively at Sephora Middle East.


Too Faced

A charming eyeshadow palette with 16 heart-shaped delights, the perfect highlighting powder duo, face and eye primers and the much-loved liquid lipstick in 6 delicious chocolate flavours! Need we say more? Available exclusively at Sephora Middle East.    


Nails Inc

Famous for catwalk colour, fashion collaborations, innovative special effects and immaculate professional manicures, Nails Inc now introduces you to the revolutionary paint can – every girl’s dream! Spray on, wash off – nails done in less than 2 minutes. Available exclusively at Sephora Middle East. 


Formula X

Remove your mani in seconds. Delete All 5-Finger Nail Polish Remover’s improved design is now better than ever! Also discover the ultimate multitasking polish that delivers five powerful benefits in one universally flattering pink coat.


Made in Sephora

First beauty step? Pamper your weakened/assaulted/over-made up/still too exposed skin. Taken from highly specialized Korean beauty rituals, the Made In Sephora inspiration releases novelty treatments: a Konjac sponge to clean and purify skin without irritating, three glove masks to take care of over-worked hands and two lip masks for the mouth and contours under close protection. 


STARSKIN

STARSKIN® takes Hollywood-worthy skin to the next level with its latest edition of innovative Bio-Cellulose Second Skin Face Masks, available at Sephora Middle East this March. The new VIP Luxury range stars a skin revitalizing mask, The Gold Mask™ and a skin-illuminating mask, The Diamond Mask™, to offer beauty consumers the ultimate star treatment at home.  


Dr. Jart

Some great news for all the beauty buffs in town - the much-loved skincare brand Dr. Jart will finally be available at Sephora stores in the Middle East. The global derma cosmetic brand, ‘Dr. Jart’ showcases a new professional mask line, “Dermask” which is designed to treat the most common skincare concerns. Travel friendly and convenient to use, these sheet masks will take away all your skincare problems in minutes!


Caudalie

Introducing the all-new firming and lifting revolution! Teach your skin to act young with Caudalie’s RESVERATROL LIFT Range, available exclusively at Sephora Middle East.


Clinique

Introducing Clinique’s NEW Pep-Start Eye Cream, a lightweight cream that instantly and over time brightens, awakens, and refreshes tired-looking eyes. The innovative custom-spherical massaging applicator de-puffs eyes to help keep them looking fresh, smoothes the way for makeup, and will make eyes look wide awake in just three seconds.


New Pantene Pro-V Formulation Is World’s First to Penetrate beyond Hair’s Surface to Work Deep at Hair’s Core
2016-03-02
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Today, Pantene launches its newest formulation to restore and maintain hair health from the core. This breakthrough – which is the world’s first to work at the core for stronger, shinier hair – will give women across the region more beautiful hair that can do it all!

Unlike other products that address only the outer 5% of the hair fiber, new Pantene Pro-V with Histidine, goes deep inside the hair shaft – to the cellular level – to work on the remaining 95% where damaging impurities exist. As the impurities build up over time, hair starts to weaken. Hair feels rough and becomes less manageable, and visibly loses its depth of colour and natural shine.

Principal scientist for Pantene and member of the Pantene Hair Research Institute, Dr. Jeni Thomas PhD., shares the journey to discover Histidine, in order to give women everywhere visibly healthy hair which is strong and shiny;

“We studied the differences between hair and skin, and discovered two points of significance. The first was that skin cells have a natural purification process, whereas hair does not! The second was that the molecule Histidine was already playing a part in skin’s natural removal of oxidative minerals. This gave us the idea to send Histidine into the hair fiber core to see how effective it was at removing impurities from within.”

When hair is unhealthy at the core it loses its shine, much like a diamond with inclusions. A flawed diamond cannot reflect light in the same way so it appears dull and lacks brilliance. When Histidine seeks out and identifies impurities, much like flaws in a diamond, it removes them altogether, revealing hair that is stronger, shinier and visibly healthy.

Dual Defence for Double The Results!

Histidine is being added across Pantene’s new Pro-V formulas. When used in conjunction with Pantene’s shampoos, which feature EDDS Keratin Damage-Blocking technology, the system works in different parts of the hair shaft to prevent and repair damage on the surface and at the core of hair.

According to Dr. Jeni Thomas PhD., the result is a dual-defence against mineral impurities:

“Our studies have shown that using EDDS in shampoo and Histidine in conditioning formulas can reduce damaging mineral impurities up to 2.5 times more than shampoo with EDDS alone.”

Pantene pushes to innovate their formulations because Pantene knows that when your hair is strong on the inside a more beautiful you shines through.

Hair Health From The Core So You Can Do It All!

Extensive research by the Pantene Hair Research Institute proves that the new Pantene Pro-V formulations deliver hair that can do it all. Thanks to innovations such as histidine, new Pantene will erase the damage of 100 blow-dries, allow you to try 30 styles in just as many days, and stand up to 450 degrees Fahrenheit heat. Women will notice that even after the harshest torture tests, hair will be less likely to break, fall and split, and will hold colour for longer with a healthy-looking shine.

While today’s women are always experimenting when it comes to their hair, this often means compromising the hair’s health. That’s where Pantene comes in. Because Pantene knows that when your hair is strong on the inside a more beautiful you shines through. Pantene’s newest innovation gives women stronger, shinier hair.

Try new Pantene for stronger, shinier hair that can do it all! 

MARK HILL
2016-03-02
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BOOTS UNVIELS THE AMAZING NEW HAIR-CARE AND STYLING RANGE FROM MARK HILL

‘THIS GENERATION MORE THAN ANY OTHER WANTS TO LOOK GOOD ALL DAY, EVERY DAY. MY NEW RANGE GIVES GIRLS SALON QUALITY PROFESSIONAL PRODUCTS AT A TOTALLY AFFORDABLE PRICE. NEVER HAS THERE BEEN A MORE ‘SELFIE’ READY MOMENT FOR YOUR HAIR THAN NOW!’ SAYS MARK HILL.

With some of the most innovative care and styling products around, the new Mark Hill range has everything you need to keep your hair Sel e ready and looking gorgeous.

The expertly formulated ingredients and up to the minute technology are both salon and dressing table essentials. Mark and his team use nothing else in his salon, why would they? Because they really do work!

Mark Hill says ‘Years of working in the salon, on photographic shoots and lming TV programs have gone into creating my new range and the results are amazing. Everything has been designed with you in mind.

Want gorgeous waves – no problem!

Want to style quicker and your style to last longer? Simple!

No matter what your style or budget, there’s something for everyone.

The new collection is now available across all Boots stores in UAE, Kuwait, Bahrain, Qatar and Oman.

Notes to Editors: Known worldwide for his expert skills in hairdressing and with TV appearances on shows such as This Morning and The Today Show in the US, Mark Hill has been a household name for over 15 years. As the only celebrity hairdresser to head his own brand and still work in his salon, Mark Hill is a much loved consumer brand in Boots, both in the UK and abroad; drawing attention from celebrities such as Whitney Port, Olivia Palermo, Millie Mackintosh and of course the gorgeous Charlotte Crosby.

#MAKEYOURMARK


XL VOLUME -“BOTOX FOR HAIR”

IMAGINE IF YOU COULD ‘BOTOX’ YOUR HAIR. WELL, NOW YOU CAN!

Collagen Fillers for hair! Sounds amazing, doesn’t it?

XL Volume is the rst ‘Collagen ller’ for your hair, building strength from within and actually boosting thickness.

Want some science? Marine Collagen contains an amino acid which penetrates the cuticles, upper layers and cortex of the hair. Once inside the cortex, the amino acids form temporary bonds which change the structure of the hair, boosting thickness, amplifying the roots and adding amazing moisture.

XL AMPLIFYING SHAMPOO AND CONDITIONER (AED 45 for 250ml)

This dynamic duo works together to improve hair thickness, strength and overall volume without overloading. First, the shampoo opens the cuticles to allow the Collagen to penetrate into the hair. Then the conditioner comes along to add a nal shot of Collagen before closing the cuticles and sealing the volume inside. Fine hair looks thicker, limp hair has body and bounce, weak hair gets stronger. Maximum volume, minimum effort.

XL AMPLIFYING SERUM (AED 45 for 50ml)

If you have ne hair, you’ll know just how frustrating styling can be. XL Amplifying Serum has been created with you in mind. Used after XL Amplifying Shampoo and Conditioner, this lightweight lotion contains yet more Marine Collagen to help plump ne hair exactly where it needs it – at the roots. Just apply using the easy squeeze nozzle, massage through your roots and style – the sky’s the limit! Hair has never been so big!

MARKS TOP TIP

When you really want to turn up the volume, apply XL Amplifying Serum after shampooing but before conditioning. By sealing the concentrated Marine Serum into the hair will give you greater volume and make it last longer!

“Enjoy thicker fuller hair with XL Volume!”


MIRACOILOUS

MIRACOILOUS IS AN EXOTIC MIX OF 14 OF THE WORLD’S FINEST ESSENTIAL OILS AND PLANT EXTRACTS INCLUDING MOROCCAN ARGAN OIL, YLANG YLANG, BERGAMOT, CEDARWOOD, SAGE, SANDALWOOD, SPEARMINT, CASTOR, PALMAROSA, ORANGE, PATCHOULI, CLOVE, ARTEMISIA PALLENS FLOWER AND WHITE BIRCH.

MIRACOILOUS NOURISHING SHAMPOO AND CONDITIONER (AED 45 for 250ml)

Kiss dry and damaged hair goodbye and enjoy super-hydrated hair every day! This sweet-smelling super-rich duo contains an exotic mix of ingredients including Moroccan Argan Oil, Ylang Ylang, Bergamot, Spearmint and Patchouli. I know you’ll love the way they make your hair feel; Silky-Smooth, Intensely Nourished and Frizz-Free

MIRACOILOUS MOROCCAN ARGAN OIL (AED 55 for 50ml)

Moroccan Argan Oil is a real beauty phenomenon! Combining the power of 14 of the world’s nest essential oils and plant extracts, this super-versatile, ultra-nourishing and residue-free formula can be used as a conditioning, styling and nishing tool. Its light-weight formula Rejuvenates, Rehydrates, and Eliminates frizz in one small drop.

MIRACOILOUS 2 MINUTE MASK (AED 55 for 200ml)

We all need a little TLC every now and again and your hair is no different. This 2 minute revitalizing treatment quickly helps reconstruct hair in need of urgent repair, to leave it feeling Stronger, looking Healthier and Shinier than you ever thought possible! Go on; show your hair you really care....

MIRACOILOUS NOURISHING HAIRSPRAY (AED 45 for 300ml)

MiracOILous Nourishing Hairspray is formulated with a unique blend of essential oils and is infused with Moroccan Argan Oil. This lightweight and workable hairspray offers

long lasting exible hold with added shine. Without leaving any sticky

residue, it brushes out easily and never weighs hair down. Fighting

Frizz and humidity, this spray is a must for all those girls who love

gorgeous hair.


KERASATIN

WHO WANTS GORGEOUSLY SMOOTH FRIZZ-FREE HAIR WHICH FEELS STRONG AND MANAGEABLE WITH A SATIN LIKE FINISH? EVERYONE!

Hair in good condition not only looks and feels amazing; it’s also the foundation to a longer lasting style. Containing Keratin Proteins to strengthen, soften and tame frizz, this moisture-rich combo calms your hair down and lets it drink up lost moisture. What was dry, frizzy and weak hair is now strong, beautifully smooth, frizz- free and shiny. Dressed to impress, and ready to obey your every order.

Want some science? Keratin is the major component in skin, hair, nails and teeth. Cosmetic treatments can damage both keratin proteins and it’s structure, resulting in dry, brittle or frizzy hair. Replacing lost Keratin will make hair stronger, improve moisture levels and will smooth each hair strand to make it lighter and easier to style.

KERASATIN SMOOTHING SHAMPOO AND CONDITIONER (AED 45 for 250ml)

KERAsatin contains Keratin Proteins to help strengthen hair along with a luxurious blend of antioxidant rich ingredients to moisturize and control each strand. Sulphate-Free, hair is left smoother, softer and easier to style with no frizz. Gorgeous!


STYLING

MARK HAS DEVELOPED HIS STYLING COLLECTION BASED ON THE PRODUCTS HE CAN’T LIVE WITHOUT. WHETHER IT’S IN THE SALON, ON PHOTOSHOOTS OR ON TV MAKEOVERS, THIS COLLECTION CONTAINS ALL THE STYLING PRODUCTS YOU’LL EVER NEED FOR SELFIE READY HAIR.

1 – PREP – PREPARE YOUR HAIR FOR SERIOUS STYLING! Heat Protection Spray (AED 45 for 200ml)

Styling Primer (AED 50 for 150ml)

UV Shield (AED 45 for 150ml)

2 – STYLE – PRODUCTS THAT WORK HARD SO YOU DON’T HAVE TO! Perfect Blow Dry Spray (AED 45 for 300ml)

Extreme Root Lift (AED 45 for 150ml)

Amplifying Spray Mousse (AED 50 for 300ml)

Textured Wave Spray (AED 40 for 150ml)

3 – FINISH – THE PERFECT FINISH FOR A LONGER LASTING STYLE! Freeze Hold Hair Spray (AED 45 for 300ml)

Perfecting Polish (AED 35 for 75ml)

Taming Anti Humidity Spray (AED 40 for 250ml)

Wonder Spray 10 in 1 (AED 45 for 200ml)

HERE ARE SOME OF MARK’S HOT PICKS...

STYLING PRIMER

The must have product for all you styling junkies! This foundation product creates the perfect base lager for any style and helps keep it looking gorgeous. It adds texture and grip making styling and hold easy. The perfect foundation for any style!

PERFECT BLOW DRY SPRAY

For busy girls who want a big, bouncy blow-dry in record time, this spray helps evaporate water and speeds up drying time. It’s everything you need for a quick style x.

HEAT PROTECTION SPRAY

Protects against heat damage up to 240°C and add a natural hold for ultimate style protection. It works hard so you don’t have to!

ICEQUEEN Wellness Spa
2016-02-07
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Try a unique spa experience this Valentines

ICEQUEEN Wellness Spa announces special packages for Valentines

Dubai, UAE: ICEQUEEN Wellness Spa, based in the Jumeirah Lake Towers in Dubai announces a special Valentine’s promotion, where a two-hour session of combined treatments with Hydromassage with the new global health trend, Cryotherapy and a cryofacial worth AED950/- will be offered for AED699/-

ICEQUEEN Cryocapsule is behind the international premiere of the revolutionary 21st century Russian cryotherapy equipment. A session of Extreme Russian cryotherapy rejuvenates the human body with the influence of low temperatures from the effects of liquid nitrogen.

Cryotherapy is an opportunity given to man by nature. It involves the ability of the human body to be literally reborn and rejuvenated due to the influence of low temperatures, namely due to the effect of liquid nitrogen. Freezing effect of nitrogen can speed up work of all systems of the body to the maximum, stimulating the processes needed to maintain health and beauty.

Cryotherapy is performed using special ICEQUEEN Cryocapsule and it lasts just two minutes. After the procedure, the skin pores are narrowed, the skin becomes tighter and elastic, and it decreases back and joint pains. It is best to use cryotherapy after hydromassage, Unique ICEQUEEN Ice-water patented combination and it will increase the efficiency of therapies for slimming purposes by several times.

According to ICEQUEEN Cryotherapy’s Physician & Cryotherapist Head Dr. Olga Shuppo, “The main advantage of cryotherapy in the innovated cryocapsule ICEQUEEN is that the cold effect on the whole surface of the body provides maximum coverage at temperatures from -100 down to -170 С.”

With these extreme low temperatures, cryo-therapeutic effect is achieved at maximum providing treatment of minor ailments and diseases with just a few contraindications and no side effects.

Cryotherapy is ideal for sportsmen, frequent travellers or people engaged in physically exhausting jobs as treatments help to recover from stress, relieves fatigue, helps adjust to different time zones, normalizes sleep, fights depression and insomnia, giving you, at the same time, a state of bliss thanks to the release of endorphins after the procedure.

By doing hydromassage first, followed by cryotherapy, Unique ICEQUEEN Ice-water combination, procedures every day or every other day for ten sessions will lead to a loss of 7-8 kg of body fat loss. The 45-minute Hydromassage accelerates lymph circulation and is a great way to relax, improve shape, get rid of fatigue or headaches and it improves skin tightness. The impact of the underwater tap on the abdomen improves the mobility of the gastrointestinal tract, thus achieving a slimming effect.

ICEQUEEN SPA also offers signature Cryofacial or cryomassage which is truly one of a kind. The cold nitrogen produces an instantaneous tightness in the skin, filling in fine lines and wrinkles. Skin’s collagen is activated to produce more cells, causing skin to become more elastic over repeated use. Cryotherapy, Hydromassage, and Cryofacial treatments are offered only at ICEQUEEN Wellness SPA located in JLT, Dubai. 

Chalk Your Holidays
2016-01-17
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Tips for Decorating Your Home for the                                 Holiday Season

Chalk up your holidays in style

As the festive season approaches, it’s time to put up the tree, drape the tinsel and hang up the stockings. This year, avoid the holiday clutter and save on decorating costs with Benjamin Moore’s Chalkboard Paint. This wonderfully inspirational paint is tintable in almost any color you can dream of, and can turn any space in your home into a writing surface.

Unleash your inner artist this season with creative customized gift packaging, imaginative ornaments, festive door signs, creative wall wish lists, canvases with beautiful messages, and more. Safe for your family and the environment, it is easy to apply, washable with soap & water, formulated to minimize lingering odors, quick drying, and contains Zero VOC.

Here are some fun for the whole family decorating Ideas:

• Create a changeable backdrop wall for your family photo holiday photo shoot

• Add a personal element to a dining room wall with your holiday menu or let the kids

write-up their own wish list

• Customize your table service by adding guest names to place settings, and label the

cheese platter & serving trays

• If you prefer to go down the super eco-route, chalk-up a tree on your wall that can be

re-created for the new year, and over-again each season

• Create personal & creative gifts for those on your list that seem to have everything

If you’re feeling artistic, but not sure from where to start, then check out these quick tips for creative chalking:

• Get the right writing tools with a wide variety of size & saturation for dimensional chalking. We suggest: traditional chalk, sidewalk chalk, teachers chalk, and bistro wet chalk markers

• If you could use a creative boost, do some research to update yourself on chalking trends. There is plenty of inspiration online. We suggest searching 'chalk art' on Pinterest.

• Download templates are available online for quick and easy designs. Blogger posts, Pinterest, and even Etsy have plenty of downloadable free & for purchase templates for font and art.

• Be sure you apply the chalkboard paint to a clean surface and follow instructions on the can, waiting a few days before using, prep your new surface for art by rubbing chalk over it and cleaning (only the first time). We also suggest washing it with a mild diluted dish soap and clean water and let dry before creating new art again.

• Darker colors will show chalk much better, so go bold! Also try using a variety of chalkboard colors, or even a multi-colored mural for the more advanced.

Be creative and have fun with your family and friends- with these decorating ideas, you can make just few changes and your house will suddenly seem very jolly.

Six creative chalkboard paint ideas for                            your home

When writing on walls is not forbidden anymore

Do you remember that time when you were a kid and your parents were upset again that you had painted a giraffe or a flower on a wall in the kitchen? But what if we could draw on walls? While we were less fortunate in our childhood our family members can enjoy their home time in every possible way. The solution has come with the inventing of the chalkboard paint. Chalkboards are no longer just for a classroom. Now you can use the chalkboard paint to decorate your house in the stylish way as well as gift your kids with a chance to draw anything anywhere. The paint is an acrylic topcoat that turns virtually any interior surface into a chalkboard of any colour. Fun, safe and environment-friendly, it can be a perfect solution for your kids’ bedroom, kitchen or living room.

The interiors in which we live can have an impact on our mood and well-being, so let’s have some fun with it.

Farooq Paracha, Benjamin Moore Regional Head, Middle East and Africa, shares his five creative chalkboard paint ideas to help add that personal touch to your home interior design:

Option #1: Wall painting to create the right mood

Paint one of the walls in chalkboard paint in your kids’ bedroom or paint some piece of furniture somewhere in the living. The paint helps turn any space in home into writing surface, making it a more functional and fun to use. It’s safe so even if your children have any allergies there is no need for you to worry. If you are bored with classical colours, with more than 3,300 hues in the Benjamin Moore system you can go creative and create any design you want.

Option #2: Table painting to enjoy your every meal

Turn any space in your home into a writing surface. From a reusable, eco-friendly list maker to a drawing surface, wall calendar, or child's activity centre, these creative ways to use chalkboard paint will make your home even more functional. Your kids can’t sit still while whey are eating, then paint the surface of your table with the chalkboard paint. Now they can enjoy their meal and paint at the same time. How easy it is!

Option #3: Organise your day in creative way

Do you have too many errands to run every day and afraid of forgetting something? Then keep track of all the things you need to get done by applying chalkboard paint to the inside of a kitchen cabinet door. This way your message space will be easily accessible to you, but not visible to your visitors.

Option #4: Create an easy-to-update family calendar

Planning a vacation or don’t want to miss your kids’ football match? Use the chalkboard paint to create a family calendar on your kitchen wall or even fridge that you can easily update every month. Use it to keep track of everyone's schedules, from school events to meetings and games. Assign each family member a different colour so you can not only keep track of things but have fun as a family.

Option #5: Labelled Dresser Drawers

Forget about those days when your children were fighting for drawers. With the chalkboard you can allocate each dressing drawer, labelling them with your family members’ names. You can go further and add categories like shirts, jeans, dresses; even your husband will know where he can find his favourite socks now.

Option #6: Flowerpot Labels so you can enjoy your hobby

If you enjoy growing herbs indoors, paint terracotta planters with chalkboard paint. Then label the pots with chalk to keep track of exactly what's growing where—from basil to mint.

Be different and creative every day with fabulous designs. Benjamin Moore chalkboard paint, available in any colour, lets you turn virtually any interior surface into an easy-to-clean chalkboard. It goes on smoothly, just like other paints—and with lots of fun colours to choose from, the interior no longer has to be boring.

About Benjamin Moore

Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura, Regal Select, Ben & UltraSpec as well as the most environmentally friendly premium paint in the marketplace today, Natura. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors. Benjamin Moore paints are now available in GCC markets through locally owned and operated paint and decorating retailers.

DUBAI TO WELCOME ‘HOME SERVICE’ BEAUTY CONCEPT – ‘BLOWOUT&GO’
2015-12-08
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(25th NOVEMBER 2015) Over 500 International and regional VIP’s came together to celebrate the arrival of the London based ‘beauty at your door’ concept to Dubai in absolute style at the Grosvenor House on Wednesday, 25th November 2015. Guests made up of women in business, entrepreneurs, senior executives, socialites, bloggers and media came together to mark the occasion including Ambassador for the brand, Shereen Mitwalli, Iranian Singer/Actor Andy Madadian, and beauty icon Mariam Rodd.

The 007-themed launch saw many guests flying in to mark the occasion including, International illusionist Marc Dosetti flown from France to wow the crowd. Celebrity Stylist & Redken Ambassador, Tony Wood flown from the UK performing live hair demonstrations from the catwalk. Adding to the talented line up was the striking vocals of Lalya Khodjasteh, singing 007 classics making the night magical.

Blow Out & Go - was founded by Power couple – Paria Ghorashi and Ali Rafi shortly after the birth of their first child, when they were quick to realize that there were not enough hours in the day for a working woman to do it all.

For the past two decades Paria has been a leading figure in the European fashion industry. Responsible for the launch of several high profile fashion brands across the Scandinavian market and the further introduction of these brands to the MENA region.

Ali is the CEO of Tune Group Middle East, responsible for the South East Asian conglomerate, representing Malaysian Entrepreneur and Founder of Air Asia, Tony Fernandes in the MENA region.

My husband and I are very excited about the Dubai launch for Blowout&Go. As a full time mother and career woman, I often struggled to find the time to visit the hair salon especially immediately after the birth. I created the concept of Blowout&Go to specifically help women, so that they could look and feel good without having the inconvenience of visiting salons, all at an affordable price. I hope that Blowout&Go will help the ladies of Dubai fit their beauty routines into their busy schedules.” Says CEO & Founder Paria RafiSince it’s soft launch in Dubai 6 months ago, Blowout&Go has become a phenomenon, with over 2000 women taking advantage of the ‘beauty at your door’ service.

With a qualified team of over 20 hair and makeup artist servicing the Dubai emirate, women now have the convenience of booking a style agent from the hours of 8am – 10pm, 7 days a week starting from only 150aed for a blow-dry and 300aed for makeup, which can all be done in the comfort of their own home.

Backed by a strong social media presence, Blowout&Go has created a multitude of fans, from brides to businesswomen, all of them falling in love with the easy to order service.

Shereen Mitwalli, International Presenter and Founder of The Female Network – (A group for entrepreneurial women) selected as the ambassador for the brand, added:

Blowout&Go is one of the best services I have come across that was developed specifically for the busy working woman. As a business owner and presenter, I am constantly required to look my best for shoots and high profile engagements, often working on back to back on 10-hour days. The convenience of having a hair and makeup artist come to my home or office to help me get ‘camera ready’ has simplified my life. I am able to fit more into my schedule, as I’m no longer wasting time traveling to and from salons. It has quickly become a service I can no longer live without and I would highly recommend it to other women”.

Professional hair care brand Redken 5th avenue has formed an exclusive partnership with Blowout&Go. With a shared vision of creating superior results they are pushing the boundaries of the professional blow-dry and winning loyal customers with their dedication to perfection.

Khalid Dugmag , the General Manager for premium hair care brand, Redken 5th avenue in the Middle East, is excited about the partnership between the ‘home service beauty’ concept.

“We look forward to the launch of Blowout& go and truly believe that it will develop into a regional success story. We are happy and honored to be the exclusive providers of the products used in Blowout&go.”

International Cosmetic brand, Urban Decay has also signed a partnership agreement showing their full support to the concept. Blowout&Go’s launch to the UAE region is set to make a bang in the beauty services industry helping women get ready in the comfort of their own home to empower them to achieve more.

Events partners included;

Grosvenor House - Venue partner www.grosvenorhouse-dubai.com

African & Eastern - Beverage partner www.africaneastern.com

The Female Network – Online Media Partner www.thefemalenetwork.com

GHD – Event Tool Partner www.ghdhair.com

Lash Dubai – Exclusive Lash Partner www.lashdubai.com

NeuLash – Hair & Lash Treatment Partner www.neu-cosmetics.com

Rahul Hesan – Dress Sponsor www.rahilhesan.com

Autism Trust Foundation – Blowout&Go supported charity www.atf.uno



#Seetherealme
2015-12-08
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New campaign from teen skincare brand Clean&Clear aims to

celebrate and encourage young Arab girls to be themselves and

show themselves to the world for who they really are

Though women make up half the world's population, they face challenges their entire lives: lack of access to education and health services, inter-generational poverty, hindered personal development and a multitude of society discriminations.

And, though 2015 seems to be the breakout year for driving awareness on women’s issues, for inspiring and empowering them, much of these issues actually begin when women are only girls.

This is the time when self-expression begins to get difficult. Globally, 3 out of 4 girls say they want to be seen, but are afraid of being judged. This hinders their willingness to express themselves, which in turn affects their development. It is critical for girls to embrace their own identity, to be able to express themselves and find their own voices, in order to pursue their passions and dreams, and chart their own path in life and society.

And so, teen skincare brand Clean&Clear has stepped up in support for these girls with their campaign #seetherealme, which has now enrolled four bright young Arab women, whose personal stories of growth and transformation embody best the message of the campaign, and can be a source of inspiration and courage for other young Arab girls.

These courageous young women are: It Girl and fashion blogger Nadya Hassan (UAE), budding hip hop artist Lynn Fattouh a.k.a. Malikah (Lebanon), medicine student and accomplished pianist Nadia Dandachi (Saudi Arabia), and brilliant makeup Artist and ground breaking comedienne, Aya Mostafa (Egypt).

#Seetherealme is kicking off with a series of intro videos from these four exceptional girls: serious, brave and goofy – and most importantly, real – talking about their personal journey, their inner desire and drive to accomplish their dreams, the obstacles they had to face (and still face), and their ways of coping and ultimately thriving.

The campaign continues at www.seetherealmearabia.tumblr.com – the first teen site in the region, in Arabic language, with daily content in a variety of formats on topics of interest to teen girls - where the aim is to foster a supportive community for young women, so they interact, embolden and cheer each other on.

There’s also a competition running till the end of the month. In response to the #seetherealme ambassadors’ stories, all young Arab girls across the region are encouraged to upload their own story onto the site. One lucky winner will receive a one-day mentorship with an ambassador, and $3,000 USD to help them pursue their passion.

“See The Real Me is a movement that is bigger than a brand. It’s girls helping girls to see that though they may be unique—though they may want to do things differently—they are not alone,” said Brenna Deck, Assistant Brand Manager, Clean & Clear Middle East, North Africa, and Pakistan. “And while these empowering messages and stories are thankfully becoming increasingly mainstream across the globe, our girls from our region are underrepresented in these conversations. Starting today, that is changing,” concluded Deck.

Join the movement at www.seetherealmearabia.tumblr.com !

Balqees Fathi Makes A Big Reveal – the Singing Luminary has Joined Forces with Pantene to Spearhead Arab Women’s Empowerment
2015-12-06

With the support of leading hair care brand Pantene, Balqees Fathi will be helping women from across the region face today’s problems with today’s solutions

Dubai, UAE: November 30, 2015: On 29 November, renowned singer Balqees Fathi made a major announcement that is sure to send ripple effects across the region and the beauty industry: the talented artist is the new face of Pantene’s superior product innovations, designed to meet today’s hair care problems with today’s solutions. As part of her big reveal, Balqees also unveiled that, with the support of Pantene, she will be embarking on a 2016 Tour to Empower Arab Women. The unprecedented initiative will see her work hand-in-hand with Pantene to raise funds for women’s empowerment and shed light on the obstacles that they face today.

Since its founding, Pantene has, on a global scale, remained unwaveringly committed to joining forces with celebrity role models to positively improve the lives of female youth and ignite real societal change. The brand’s new partnership with Balqees is part and parcel of its mission to collaborate with an iconic woman of substance – someone who can truly move the needle of influence, encourage young Arab women shine strong, and, more importantly, prompt them to tap into their own greatness. How? By facing today’s problems with today’s solutions, a valuable lesson that forms the crux of Balqees’ guiding ethos – as well as Pantene’s.

“From being the girl who followed the crowd to being the young woman who found her way to her passion, I know first-hand that, for Arab women in particular, the road to success is often punctuated by trials and tribulations,” said Balqees. “However, in spite of all obstacles, my determination never faltered: it took both inner courage and empowerment from my loved ones to continue to shine strong. With their support and wisdom, I learnt a lot about navigating today’s problems with today’s solutions. As a role model for young Arab women, my dream is to empower them to adopt this very approach – so they can bring out the best in themselves and reach their full potential.”

Balqees added, “My collaboration with Pantene is rooted in our shared belief that women’s journey to empowerment starts from the heart of the matter: when a woman is strong on the inside, a more beautiful version of herself shines through. In line with this, I am truly honored to be working with a brand that not only caters to my hair care needs using today’s solutions but also abides by the very principles that I live by.”

Pantene’s Global Franchise Communication Leader, Marwa El Shahawy, echoed that statement, saying: “Over the years, Pantene hasn’t just delivered ground-breaking formulas that meet the evolving hair care needs of modern 21st century Arab women – the brand has also repeatedly taken strong stances when it comes to societal issues that deeply affect us. As part of its quest for Arab women’s empowerment, the brand continues to stand strong behind the notion that today’s problems need today’s solutions. Based on this, we chose to partner with Balqees – a voice for the youth, a diva with a big heart, and a ‘power woman’ that overcomes obstacles via modern-day solutions. There is no one better suited to serve as the new face of Pantene’s cutting-edge products, which combine the latest innovations in hair care to address women’s current-day demands.”

As Balqees embarks on her regional 2016 Tour to Empower Arab Women, Pantene will be embracing her efforts to enhance the lives of young Arab women. Together, they will be cultivating Arab women’s confidence, building their inner strength, and bringing their empowerment issues to the forefront.

The tour will see Balqees partner with local NGOs, host auction fundraisers, help develop unprivileged women’s skills, and hold fundraising concerts.

Banana Republic reopens with a new look
2015-11-29
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DUBAI, UAE (November 2015) - Banana Republic’s newly redesigned space at The Dubai Mall boasts the most modernized store architecture within the Global Banana Republic store design. The new space offers an enhanced shopping experience providing an extended open floor environment to better highlight the product, as well as the incorporation of exciting visuals, expressive fixtures, and stylish props.

Additional features includes; a menswear den, multiple screens at the cash desk, updated material pallet with natural woods showcasing a nature inspired look and feel. Banana Republic celebrates the new store with the launch of its Holiday collection, a range influenced by lifestyle sensibility, rich color palettes, and juxtaposition of patterns and textures.

About Banana Republic:

Banana Republic brings a fresh twist on classic apparel to men and women around the world the company that started as a safari outfitter in San Francisco now outfits a whole new generation of explorers in looks that walk the line between easy and refined.



إعادة افتتاح متجر "بنانا ريببلك" بحلّة جديدة في "دبي مول"

دبي، الإمارات العربية المتحدة؛ نوفمبر 2015: أعادت "بنانا ريببلك" افتتاح متجرها الكائن في

"دبي مول" بتصميم جديد يجسد أرقى المعايير الهندسية التي تعتمدها العلامة لتصميم متاجرها حول

العالم. ويتيح المتجر الجديد للعملاء تجربة تسوق محسنّة من خلال توفير مساحة مفتوحة

لاستعراض المنتجات بشكل أفضل مع إدخال مظاهر بصرية جذابة، وتجهيزات أنيقة، وأشكال

تعبيرية عصرية.

وتشتمل المزايا الإضافية للمتجر على حجـرة مخصصة للملابس الرجالية، وعـدداً مـن شاشات

العرض عند مكتب المحاسبة، ومنصات جديدة من الخشب الطبيعي لإضفاء لمسات طبيعية تثري

أجواء المكان. وتحتفي "بنانا ريببلك" بافتتاح المتجر عبر إطلاق تشكيلتها الجديدة لموسم الأعياد

والتي يتجلى فيها رقي الحياة العصرية، وغنى الألوان، والتناغم الرائع بين التصاميم والأقمشة.


نبذة عن "بنانا ريببلك"

تضع "بنانا ريببلك" لمسات متجددة على التصاميم الرجالية والنسائية الكلاسيكية حول العالم. وبعد أن استهلت

الشركة عملها بتقديم ملابس السفاري في مدينة سان فرانسيسكو الأمريكية، أصبحت اليوم العلامة المفضلة لجيل

كامل من المستكشفين الجديد الذين ينشدون الجمع بين البساطة والأناقة في آن معاً.

GUESS presents Fall 2015 collection
2015-11-15
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Nov 2, 2015, Dubai, UAE: GUESS hosted a creative and engaging fashion presentation of its autumn ’15 collection on Thursday with live mannequins as part of the Vogue Fashion Dubai Experience at its flagship store in Dubai Mall. The event showcased models posing perfectly still like mannequins in the shop windows as live music played in the background.

Press, bloggers and customers were excited to be a part of this unique presentation and closely examined the outfits displayed on the live mannequins. The gorgeous models posed beautifully for the photographers and bloggers who were seen tweeting about the event.

Denim plays a prominent role in this season’s women’s collection with GUESS’ two new revolutionary styles, the Push Up and Shaper, making their first debut in a variety of vintage inspired washes. Several fashion forward non‐denim silhouettes are highlighted within the delivery including structured shift dresses, maxi cardigans, sweater ponchos with leather trimming and belted details as well as a vast array of cozy cable knit sweaters for cooler temperatures. The Fall Marciano assortment showcases the most desired ready-to-wear pieces of the season including structured trench coats, high-waisted wide-leg trousers, flirty sequined mini dresses as well as a wide array of long and flowy evening gowns for the woman seeking an elevated approach to fashion.

For the GUESS Guy, the newest light-to-medium washes and jogger styles offered in the Flex denim category make for a perfect pairing with a complete selection of basic and bold graphic tees. Quilted bomber jackets, all over distressed faux-shearling coats and hooded puffers are the key outerwear styles of the season.

The collection is available in all Guess stores across GCC.

M&S PRESENTS WOMENSWEAR AUTUMN‘15 COLLECTION
2015-11-29
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October 21, 2015, Dubai, UAE: Autumn 15 sees Marks & Spencer continue on a style journey through an edited exploration of the season’s key trends. A subtle feminine confidence sets the tone, as simple silhouettes and contemporary shapes allow luxurious fabrics and contemporary design to take the forefront; whilst celebrating the luxury of style and innovation in design.

Fashion’s nostalgic mood continues into this season’s collection, only this time with a modern spin. From romantic Victoriana to Sixties chic, Marks and Spencer’s new collection blurs the lines of old and new. Effortless femininity and the bohemian spirit is elevated for autumn, combining ornate prints with a rich colour palette, suede textures and fringing detail. The boho chic range include floral maxi dresses, elegant kimonos, wool wraps, cape cardigans and paisley printed blouses. Embracing this season's delicate bohemian look, the accessories range features suede boots, floppy hats and cross body bags.

The new collection also serves the style-savvy working wardrobe - think top-to-toe knitted dressing and double-sided bonded shawl coats worn over sumptuous knits and clean cropped denim. Softly structures coats, tailored trousers and blouses in romantic playful prints are unexpectedly punctuated by colour, in a vibrant collaboration. The womenswear range features luxurious fabrics, contemporary silhouettes and a tonal palette for a relaxed yet beautifully polished look.

From sleek tailoring to luxury knitwear, start creating your ultimate autumn 2015 wardrobe with Marks & Spencer’s new collection, now available at stores across GCC.

About Marks & Spencer Al-Futtaim

a) A member of the Al-Futtaim Group of companies since 1998, the Marks & Spencer Al-Futtaim franchise partnership boasts 28 stores located in the United Arab Emirates, Bahrain, Egypt, Kuwait, Oman, Jordan, Lebanon and Qatar.

b) The stores offer an extensive range of stylish, high quality clothing products for the whole family, across each category – womenswear, lingerie, menswear and kidswear. M&S also offers beauty and home products, as well as outstanding quality food.

M&S stores are present in:

UAE: Dubai Festival City, Mall of the Emirates Dubai, Deira City Centre, Mirdif City Centre Dubai, The Dubai Mall, Wafi City

Mall Dubai, Al Ghurair Mall; Abu Dhabi- Yas Mall, Marina Mall, Fetouh Al Khair Mall, Dalma Mall; Al Ain- Bawadi Mall; RAK-Al

Manar Mall.

Qatar: Landmark Mall, Villaggio Mall;

Kuwait: The View, The Avenues, 360 Mall;

Bahrain- Bahrain City Centre; Seef Mall

Oman: Muscat City Centre;

Egypt: Dandy Mall, City Stars, Cairo Festival City, Alexandria City Centre;

Jordan: Taj Mall, Galleria Mall

Lebanon: Beirut City Centre

For more information, please visit www.marksandspencer.ae

Ferrari Store Expands Presence in the UAE
2015-11-27
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The Gateway to Luxury, Inspired by Legacy

Ferrari Store, the Italian fashion retailer is aiming to achieve rapid expansion in the UAE. The Ferrari Store is a retail outlet opened by highly regarded Italian car maker, Ferrari. The company announced its expansion in the UAE with newly opened and remodelled outlets, including the new flagship store at The Dubai Mall, which has been designed in line with the brand’s new retail concept and is second in size only to the store at Ferrari World, Abu Dhabi.

The new retail concept was designed by the Massimo Iosa Ghini studio. The architectural space along with the collections it houses, represents the very spirit, history and ultra-luxurious lifestyle of the Ferrari brand. In the UAE, Ferrari Store is also available at Dubai Festival City Mall, Mall of the Emirates, and Marina Mall in Abu Dhabi. The brand will soon open doors in other prime locations in the city. Ferrari Store is also available in Bahrain in City Centre Bahrain.

In the UAE, the Ferrari Store franchise is owned by the Paris Gallery Group of Companies. The Group has been rapidly growing its portfolio of fashion brands in the country. Mr. Mohammed Abdul Rahim Al Fahim, the CEO of the Group, was very optimistic in saying, “I’m happy to announce the opening of four stores of the Ferrari Store brand in the UAE. The Group has been at the forefront of the luxury retail business for nearly two decades catering to the fashion and lifestyle needs of the most discerning, fashion-conscious men and women in the region. With Ferrari Store, we are providing our customers the luxurious shopping experience with a brand that’s inspired by the exceptional legacy of Ferrari.”

The Ferrari Store, fully devoted to the Prancing Horse, is a shopping destination that’s not to be missed. The store features Ferrari collections such as accessories, apparel, home and office collectibles, fragrances, toys, watches, and memorabilia. Fashionistas and trend-setters can now experience the passion of Ferrari through its luxurious lifestyle collection inspired by the legendary brand.

At the new flagship store at The Dubai Mall, one can enjoy the thrill of the track first-hand in a simulator car similar to Ferrari single-seaters. This allows customers to test their driving skills on a choice of five iconic circuits surrounded by 180° HD screens with stunning and realistic graphics. This exceptional Ferrari simulator is also available at the newly opened Mall of the Emirates store.

Ferrari Store Collections

Watches - The Ferrari watch collections are designed with fantastic heritage and blistering performance in every detail. Every timepiece boasts elegance, exclusivity and luxury that are synonymous with the best of Italian design.

Apparel - Ferrari’s emotions and success are narrated through its luxurious apparel collections such as PR1MA, a tribute to the most sophisticated and passionate Ferrari fans, and Mafrat, a children’s collection designed with a view of kids enchanted by the charm of the myth and the colours of triumph. Both collections, among many others are outstanding examples of Italian design, just as one would expect from Ferrari.

Accessories - High-end leather goods, shoes, signature fragrances and eyewear; Ferrari Store’s stylish fashion accessories bear the insignia of the Ferrari brand and are always right on trend.

Collectables - Ferrari Store’s wide range of memorabilia allows fans to share their passions with everyone. Collectibles includes official Ferrari accessories and gadgets such as Ferrari flags, mugs as well as home and office accessories to help inject Ferrari’s ultra-luxurious lifestyle into your personal space. 

Link here to know more about the Ferrari Store

DIMA AYAD INSPIRED TO BRILLIANCE BY THE NEW HTC ONE & BE BRILLIANT WITH THE NEW HTC ONE
2015-11-02
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HTC delivers a bold new choice for people who want stunning design without compromising on style, performance or personalization: the HTC One A9

DUBAI – October 24, 2015 – In a show that wowed audiences, HTC unveiled the latest stunning addition to its HTC One Family, the HTC One A9 at Coya at The Four Seasons on October 24. During the event Dima Ayad released a capsule fashion range which was absolutely inspired by the brilliant colors of the HTC One A9.

Neeraj Seth, Head of Marketing, HTC MEA, said, “Melding the best of HTC’s acclaimed design and innovation, this is a stunning, no-compromise smartphone that really stands out from the crowd. At HTC we build devices that become extensions of our customers’ lives. Today we’re taking that heritage of innovation to the next level, unveiling a phone that stands apart in a market increasingly dominated by a company which controls every aspect of your phone. To have inspired renowned fashion designer, Dima Ayad with our brilliant design story is a cherry on the cake.”

“I genuinely love the design story that every HTC device tells; as an ardent fan of the device, I was particularly inspired by the vivid colors of the HTC One A9. This capsule collection is a result of that inspiration and I am thrilled to be showing it at the launch of this very special smartphone,” said Dima Ayad.

Built for people who want a better choice, the HTC One A9 is a smartphone that draws on the natural beauty around us, by using rich, striking colors and unique finishes – an approach called “metalmorphics.” The elegant dual finish, available in Carbon Gray, Opal Silver, Topaz Gold and Deep Garnet, is painstakingly brushed with hairline detail and bead-blasted before the sides are polished, thus giving additional depth and richness that is unique to the smartphone market.

New curves, refined edges, and precision-cut ridges on the power button flawlessly combine with the super-thin metal frame giving the phone a natural and lightweight feel.

To protect your smartphone, pair it with the HTC Dot View™ II case, available in Obsidian, Deep Garnet, Sea Coral and Turquoise Blue. Its retro-inspired dot matrix cover reveals instant notifications, weather updates, caller ID and more, even while closed, and simple gesture controls bring music, flashlight, radio and voice recording tools closer than ever.

The HTC One A9 in Carbon Gray, Opal Silver, Topaz Gold and accessories will be available throughout the Middle East and Africa region, at retailers and operators, in early November. Garnet Red will be announced later in the year.


BE BRILLIANT WITH THE NEW HTC ONE

HTC delivers a bold new choice for people who want stunning design without compromising on style, performance or personalization: the HTC One A9

NEW YORK – October 24, 2015 – HTC unveiled the latest addition to the award-winning HTC One family, the HTC One A9. Melding the best of HTC’s acclaimed design and innovation with the latest from Google’s Android, this is a stunning, no-compromise smartphone that stands out from the crowd. Built for people who want a better choice, the HTC One A9 is a smartphone that combines striking design on the outside with the newest features of Android 6.0 Marshmallow with HTC Sense on the inside to create an unrivaled smartphone experience.

“HTC is a smartphone pioneer, having delivered the first Android smartphone, the first Windows smartphone, the first 4G smartphone, and the first all-metal smartphone,” said Cher Wang, chairwoman and CEO, HTC. “Today we’re taking that heritage of innovation to the next level, unveiling a phone that stands apart in a market increasingly dominated by a company which controls every aspect of your phone. The HTC One A9 breaks from this trend by offering an incredible design, fantastic performance, cutting-edge software features and the freedom to take full control of your smartphone experience.“

Metalmorphics: A new standard of all-metal design excellence

An evolution of the iconic HTC One family design, the HTC One A9 draws on the natural beauty around us, by using rich, striking colors and unique finishes – an approach called “metalmorphics.” New curves, refined edges, and precision-cut ridges on the power button flawlessly combine with the super-thin metal frame giving the phone a natural and lightweight feel. The elegant dual finish, available in a Carbon Gray, Opal Silver, Topaz Gold and Deep Garnet1, is painstakingly brushed with hairline detail and bead-blasted before the sides are polished, giving additional depth and richness that is unique to the smartphone market. Finally, in a stunning fusion of metal and glass, a 5-inch, edge-to-edge, 2.5D Corning® Gorilla® Glass 4, Full HD AMOLED screen cascades into the metal frame, giving you brighter and more vivid colors for brilliant graphics and gaming, even in direct sunlight.

Unleash your inner photographer

Your best camera is the one you use whenever the moment strikes, so it should be able to capture stunning shots in any situation. The HTC One A9’s front and rear cameras, coupled with powerful yet simple editing tools, mean epic photos and videos are only a tap away. Its main 13MP rear camera features Optical Image Stabilization (OIS), which automatically minimises hand shake and corrects vibrations to give you a crystal-clear picture every time. Meanwhile, the front UltraPixel camera delivers the best self-portraits in any lighting condition, using HTC’s UltraPixel sensor to capture 300% more light than conventional smartphone cameras.

With the HTC One A9, no detail is too small. Offering an optional Pro mode to capture the perfect photo without being a photography expert, you can also save photos using RAW capture – a tool used by professional photographers – for an unmatched level of detail and post-shot editing flexibility. Or you can keep things simple with Photo Editor’s one-button enhancement feature, which automatically brightens colors and sharpens edges for unbelievably clear and crisp photos2.

Sometimes a still photo just isn’t enough. With the HTC One A9’s Hyperlapse editing tool you can speed up your videos to 12 times as fast for a dramatic time-lapse effect, creating an immersive video that perfectly captures the moments that matter. Speed through your video or use capture mode to edit in slow motion, highlighting those unforgettable memories. Or use HTC Zoe to easily and automatically mix your best shots and videos into one professional-looking highlight reel that can be shared with friends and family to tell the story of any moment from every angle.

Awesome audio: music the way it’s supposed to sound

Game changing audio has always been core to the HTC One family - the HTC One A9 delivers amazing sound quality, with HTC BoomSound™ integrated into the headset combined with Dolby Audio™ surround technology3, delivering immersive, vibrant sound that matches a live experience in your headphones by taking high-resolution audio to the next level4. With a built-in DAC that delivers audio at 24-bit, 192KHz quality – better than CD quality – it provides a richness and depth like you’ve never before heard from your music collection. A powerful high-output headphone amplifier, with double the output of other handsets, provides more power and dynamic range so you can hear every nuance of your favorite music, videos and games. Optional high-resolution audio certified HTC Pro Studio Earphones deliver both noise isolation and truly immersive sound.

Cutting-edge software: Android 6.0 Marshmallow

The first non-Nexus smartphone powered by Android 6.0 Marshmallow, the HTC One A9 brings Google’s latest innovations and the simplicity of HTC Sense right out of the box. Combined with a multi-directional fingerprint scanner, Android Pay makes purchasing items as secure and as easy as “tap, pay, done.”5 Google’s Now on Tap feature also intuitively provides contextual information about whatever is on your screen – look up reviews for a movie from a text, hear a song mentioned in a blog post, or book seats at a restaurant from an email, all at the press of the home button.

With so many new features, the HTC One A9 has also been designed with all new power-saving capabilities to maximize battery life. Doze automatically turns off power hungry applications when your phone is left idle, such as when charging overnight, while App Standby knows when an app open in the background isn’t being used and shuts it down until you need it again. In addition, the phone’s new processor, AMOLED screen and support for the optional HTC Rapid Charger 2.0, for up to 75% faster charging6 are all optimized to maximize battery life throughout the day7. In real terms this means, for example, that you can play 12 hours of HD video on one charge.

Performance designed for the way YOU use your phone

Featuring the newest Qualcomm® Snapdragon™ 617 processor with integrated X8 LTE and 64-bit octa-core CPUs, the HTC One A9 is designed to deliver a perfect balance of powerful performance, fast connectivity and better battery life. With support for epic LTE wireless speeds through next-generation carrier aggregation technology, it delivers more high-definition streaming videos, more pulse-pounding high-resolution audio and more storage in the cloud to hold everything your heart desires. The phone is available in both 16 and 32GB configurations and features expandable memory, supporting up to 2TB in SD card storage, perfect for storing all your apps, games, photos, music and videos.

To protect your smartphone, pair it with the HTC Dot View™ II case, available in Obsidian, Deep Garnet, Sea Coral and Turquoise Blue. Its retro-inspired dot matrix cover reveals instant notifications, weather updates, caller ID and more, even while closed, and simple gesture controls bring music, flashlight, radio and voice recording tools closer than ever.

The HTC One A9 and accessories will be available worldwide, both at retailers and at htc.com, beginning November 2015.  

Autumn/Winter 2015 with Shoe Mart’s Accessories Range
2015-10-12
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Take your fashion pick from comic grunge to girly to all-out glam

An outfit is not complete without the right set of accessories to make a statement that mirrors your personal style. The arrival of Autumn signals the perfect time to work on your new season wish list, and Shoe Mart’s Autumn/Winter 2015 accessories collection is your best bet to stay on trend.

Bronze toned pieces will warm up your look as the climes cool down. Shoulder bags and clutches feature exotic skin detailing to polish up your casual attire or match sophisticated work wear. Be jewelled clutches in deep, jewel-toned velvet, as well as glittery styles with a clean silhouette add a distinct pop to any cocktail or evening dress.

Runway’s surprise favourite trend – the slogan trend – trickles down to the high street with a notable difference. Shoe Mart unleashes a darker, edgier take by doing away with bright colors and focusing on gold studs and leather on neutral hues, while retaining the witty wordplay popular among millennial fashionistas.

ShoeMart has the best collection of show stopper footwear in Dubai, I must say and a few days ago, I was invited for the relaunch of their most stylish and biggest store in Dubai Mall with its Winter/Autumn 2015 collection.

The store looked quite glamorous with a wide variety of sharp accessories, handbags and of course shoes. The new collection was simply to die for. There was a huge, stylish variety of enamelled pair to choose for a perfect wardrobe.

The fiesta was packed with most trendiest guests from the fashion industry. The models dazzled in their collection and added more glamour to the event.

A few key pieces from the accessories department also match specific shoes from the ladies’ collection, making it that much easier to coordinate your outfit!

Whatever fashion statement you wish to make – bold or subtle – Shoe Mart’s trendy Autumn/Winter 2015 accessories lineup has you covered. 

Hope you enjoyed reading this and do make sure to check out their latest collection.

The collection will be available at all Shoe Mart stores across the Gulf from September 2015.

Thank you for dropping by.

Sparkle and dazzle this festive season with Liali’s sensational new designs!
2015-10-11
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I LOVE DIAMONDS and was super thrilled to attend Laila' s Jewellery event in which they launched their new store in Palm Jumeirah. Seeking to make the upcoming festivities most special and vibrantly beautiful, Liali Jewellery unveiled scintillating new designs in its highly popular and acclaimed gold and diamond jewellery collection. Their gorgeous diamond pieces are elegantly created to suit every mood and style.

Presenting an enticing selection of elegant bejewelled creations; Liali lines up flawless designs in a wide range from necklace sets to beautiful diamond bangles, rings and stunning pendant sets, promising to add a never before bling to your celebrations. A breathtaking mix of tradition and trends, the exquisite craftsmanship of Liali combines the elegance of fine cut diamonds with the splendour of 18K rose gold, white gold and yellow gold. Every exquisite creation is a mark of brilliance that shimmer to perfection. Be it Liali’s ‘Affair’ with tri-colour bangles or creating ‘Memories’ with diamond rings; nothing else can stun you!

The ‘Red Carpet’ collection replete with exquisite designs in chandelier earrings and necklaces spells graceful grandeur that can take your festive silhouettes to another level to bestow everlasting radiance to transcend trends. The connoisseurs will find their fancy in a sophisticated range in unmatched bangle designs.  

The more contemporary can choose their glitz and glamour fix with Italian branded jewellery from ‘Tessitore’, comprising of beautifully handcrafted rings and bangles. Adding lustre to the festive glories is the ‘Nouf’ collection comprising of earrings, chain-pendants and rings, showcasing precious and semi-precious coloured stones studded with diamonds and strewn beautifully in gold. The event was packed with all the chocolate goodies to eat and all the guests got the opportunity to check out Laila's sparkling jewellery.

Discover celebratory significance with the all new festive collection by Liali that’s priced from AED 2500 and is now available across all showrooms in the region.

Visit http://www.lialijewellery.com/diwali-gifts for details.

Don't forget to check out the pictures of the event and tell us how you find the jewellery. 

Till then.........have a great day.


#Recycleyourblues Gap Event
2015-10-08
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Have you ever thought of recycling style and fashion? Is it possible?

Yes, we can recycle almost everything and anything. Going green is becoming the most important part of our daily lives and are we are not doing enough in contributing to save the world and frankly, we are not well educated on how to recycle and reduce our impact on the environment. What happens when a giant retailer comes out and starts an Eco-drive?

Let's find out who they are and what Eco friendly measures they took to contribute in saving the planet and also taught us a few things about recycling. ‎Well, in celebration of the denim heritage and in line with the brand philosophy of contributing to the community in a meaningful way, one of the biggest brands initiated and took a bold step to help us in recycling our fashion. Can there be anything more exciting than this!!!!

Hmm....It's none other than Gap. Gap has launched #recyleyourblues campaign this September 2015 in Dubai and Kuwait. A brand with purpose, is inviting all of us to participate in this eco drive event by donating old, used blues of any brand, which will be later converted and designed into art pieces for raising funds, through an auction with proceeds given for a deserving cost. Isn't that truly remarkable?

They are encouraging all of us to participate in this Eco drive and do our bit. They also hosted an eco event at the Gap store @ Mall of Emirates in Dubai, and I was invited to participate in the event on 15th September. The event was flooded with media, fashion bloggers and customers to capture the one and only kind of event in the Middle East. The event focused on the denim-recycling program by donating your old denim in exchange of an AED 100 voucher which could be used in purchasing a new denim and customize it by ripping, stressing, pairing, studding etc. I also got a chance to connect with city's fashion forward bloggers and media people for a common cause. This drive definitely made us eco-conscious. The event was very impressive and interactive. I got inspired by the Gap denim experts on how to recycle my old blues in many different ways, which I'll share on my blog soon. The event was full of denim inspiration and styling tips from Gap experts. Dubai based DJ Mo City spun top tunes and the event was completed with refreshments. The turnout for the evening was as equally stylish as the event itself.

So come and join Gap denim drive until 29th September 2015 by giving your old pair of denim to any GAP participating stores for an exchange of vouchers worth AED 100/ KD 10 for adults and AED 50/ KD 5 for kids, to be redeemed against the purchase of any new GAP 1969 denim jeans. To know more click here or just go to recycleyourblues.com

Participating stores include: Dubai: Mall of emirates, City Centre Deira, and City Centre Mirdif, Abu Dhabi: Marina Mall, Kuwait City: The Avenues. Let's make a difference and be a part of #recycleyourblues campaign. Thanks for dropping by and do let me know your feedback.

Smiles Laxmi :)

خبر صحفي سبتمبر 2015 "جاب" تطلق حملتها الخاصة لإعادة التدوير Recycle Your Blues أطلقت "جاب" مؤخراً حملة إعادة التدوير Recycle Your Blues خلال فعالية خاصة أقيمت في "مول الإمارات" احتفاءً بإرث العلامة في مجال تصميم الدينيم، وانسجاماً مع فلسفتها الهادفة للمساهمة الفاعلة ببناء المجتمع. وضمن إطار هذه الحملة، تدعو "جاب" عملاءها في دولتي الإمارات العربية المتحدة والكويت إلى تقديم بنطلوناتهم القديمة لأي من متاجر "جاب" المشاركة في الحملة حتى 29 سبتمبر 2015 واستبدالها بقسائم هدايا تصل قيمتها إلى 100 درهم إماراتي/ 10 دنانير كويتية لبنطلونات الكبار، و50 درهماً إماراتياً/ 5 دنانير كويتية لبنطلونات الأطفال؛ واستخدام هذه القسائم لشراء بنطال "1969 دينيم" جديد من اختيارهم. وتشجع الحملة الجديدة، التي يمكن متابعتها عبر هاشتاج: #RecycleYourBlues، العملاء على تقديم بنطلوناتهم القديمة ليتم تحويلها لاحقاً إلى قطع فنية سيتم بيعها ضمن مزاد علني يذهب ريعه لدعم قضية نبيلة. وشهدت الفعالية حضور العديد من وسائل الإعلام والمدونين بالإضافة إلى العملاء الذي اجتمعوا ضمن متجر "جاب" في "مول الإمارات" لإعادة تدوير بنطلوناتهم القديمة، كما أتيحت لهم أيضاً فرصة تصميم بنطلوناتهم الجديدة باستخدام فنون التمزيق، والضغط، والتلوين، والترصيع، وغيرها. وضمت الأمسية العديد من الأنشطة المستوحاة من عالم الدينيم على وقع الأنغام الموسيقية، بالإضافة إلى النصائح التصميمية من خبراء الدينيم في "جاب"، وغيرها العـديد من الفعاليات الحافلة بالمتعة والتسلية. كما قدم منسق الأسطوانات المقيم في دبي "مو سيتي" باقة منوعة من أحدث الأغاني التي حافظت على . وتشمل قائمة المتاجر المشاركة في الحملة

Institut ESTHEDERM Paris
2015-10-08
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Goodbye wrinkles and damaged skin, Hello radiant, smooth and youthful skin

-Institut Esthederm adds advanced new products to renowned Age Management portfolio- 

-Derm Repair and Active Repair enhance skin’s youthfulness day after day and ensure its beauty for the future-

03 September 2015, UAE:  Living in a world of extremes, the skin endures heat, cold, changing climates and pollution on a daily basis. Coupled with travel, stress and other lifestyle hazards, the skin must be able to adapt – with more resilience than ever to fight the first signs of aging.

With a unique approach to the management of skin aging, premium French skincare brand Institut Esthederm continues to lead the way, most recently introducing two ultra-high performance beauty solutions to its Age Management portfolio: Derm Repair and Active Repair

Launched in the Middle East this month (September), the new Derm Repair & Active Repair products will be available in stores from October. They offer intensive skin care treatments that are both preventive and corrective of wrinkles, particularly suited to the skin needs in the Middle East.  Light in texture but rich in active ingredients, Active Repair Wrinkle Correction Cream offers immediate performance and long lasting results by repairing dermal micro-changes before they are transformed into wrinkles, correcting existing fine lines and wrinkles, and refining the skin’s texture to restore its radiance. With its light and gentle texture, adapted to the eye contour area, Active Repair Eye Contour Care attenuates puffiness and dark circles, in addition to smoothing fine lines.

Dubbed the “skin architect” thanks to its efficacy in fighting the signs of skin aging, Institut Esthederm’s Derm Repair Restructuring Serum includes technologies that preserve the cellular energy functions of the youthful skin, restructure and reorganise dermal fibres to improve firmness, fight against oxidative stress, correct existing wrinkles and continuously repair dermal micro-alterations.

Visiting Dubai from Paris for the Middle East launch, Isabelle Benoit, Director of Scientific Innovation for Institut Esthederm said:  “Understanding the dynamics of skin aging, the natural process of cutaneous self-repair and actively using the skin’s “re-education” system has been at the core of our scientific studies at the Institut Esthederm Research Laboratories since 1978.  Aging skin is a concern for all women. We want to give our customers a solution that truly combats the signs of aging. Both Derm Repair and Active Repair products boast a high concentration of regenerating active ingredients and work in harmony to provide an expert restructuring and intensive treatment for all skin types and ages. With a delicate and sensory fragrance they are easy to use and have a texture made for rapid absorption, allowing for daily use in warm climates as well as layering routines.”

Research

The dermis, also known as the skin’s architecture is the supporting structure that is a richly hydrated and vascularized reservoir tissue consisting of specific cells called fibroblasts that continuously produce a network of fibrous structures (collagen and elastin) and glycosaminoglycans. Maintaining this complex structure is the result of a dynamic balance between the fibroblast and the matrix. With time, the dermal structure loses its functionality due to the lack of interaction between the elements that make it up, resulting in an imbalance that starts taking hold at the age of 20. The visible signs such as fine lines and wrinkles, more particularly around the eye contour and areas of facial expression start to appear between the ages of 25 and 30.

Derm Repair and Active Repair include Institut Esthederm’s Repair Technology and Restructuring Complex. Repair Technology allows for the development of specific solutions that successfully embody the daily Age Management philosophy based on continuous self-repair of the dermis while Restructuring Complex restructure and reorganize dermal fibers by stimulating lumican to create a rebuilding effect and optimize collagen functionality.

The Products

 

Derm Repair– a high concentrated treatment targeting the dermis that corrects wrinkles and delivers preventive and curative action on the skin’s foundation, repairing its supporting tissue before signs of aging become visible and irreversible.

For: All skin types from the age of 25.

When: Apply Institut Esthederm Derm Repair Restructuring Serum in the morning and evening, on perfectly cleansed skin, alone or before your skincare cream.

Results: Facial features appear smoothed, wrinkles and fine lines are diminished. Skin feels firmer, regenerated.

Did you know…: UVB rays stop the synthesis of collagen and UVA rays exacerbate its degradation. These two factors explain the predominant role played by UV radiation in premature aging. Used daily, derm repair counteracts the UV-induced dermis alteration, preventing premature photo-aging.

Available in 30 ml airless bottle

Active Repair Wrinkle Correction Cream-an anti-aging restorative cream, deeply restructures and regenerates the skin, illuminating the skin while bringing long-lasting radiance and luminosity. The fresh and delicate lightweight formula is well-suited for all skin types.

For: All skin types from ages 25 – 30.

When: Apply Institut Esthederm Active Repair Wrinkle Correction Cream in the morning and evening, alone or after the Derm Repair Restructuring Serum

Results: Facial features appear smoothed, wrinkles and fine lines are diminished. Skin feels firmer, regenerated and luminous from within. Skin texture is also enhanced.

Did you know…: Chronic exposure to the sun induces the cutaneous most external layer to thicken. This layer is composed of dead cells that absorb UV rays naturally. The accumulation of dead cells leads to the formation of pimples and blackheads and hinders the luminosity of the complexion. Used on a daily basis, Active Repair allows gentle exfoliation of dead cells, preventing their accumulation and risk of acne-related disorders and skin radiance.

Available in 50 ml jar.

Active Repair Eye Contour Care-a complete multi-action skincare boasting a high concentration of regenerating and reparative active ingredients that help target wrinkles, dark circles and puffiness.

For: All skin types from ages 25 – 30.

When: Apply Institut Esthederm Active Repair Eye Contour Care in the morning and evening. (avoid the upper eye lid).

Results: An instant moisturizing and soothing effect. Day after day, wrinkles and signs of fatigue are reduced, dark circles and puffiness diminish.

Available in 15 ml tube.

A unique Institut Esthederm patent: Cellular Water®

All Institut Esthederm products contain patented Cellular Water, an innovation in the cosmetic industry developed by the Institut Esthederm research laboratories in 1999. Cellular Water is a replica of the water found in our skin cells and provides necessary elements for optimising the skin’s vital functions and boosting cell activity. Cellular Water is also available as a Spray, to be applied before skincare products: it boosts their effectiveness and is completely biocompatible with the skin

Barbie Dazzles in Iconic Haute Couture Exhibition
2015-10-08
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Dubai, United Arab Emirates; September 2, 2015: This September, Majid Al Futtaim’s Mall of the Emirates celebrates all things Barbie for the mall’s 10th anniversary. A stylish exhibition of Collector dolls, which opens today, will run until September 8 at the mall’s Central Galleria; followed by an activation fit for a superstar at Barbie Rock’n Royals on September 9-14.

The exhibition debuts a series of 24 limited-edition Barbie® dolls, each with stunning hand-crafted designer outfits, inspired by signature looks from iconic catwalk shows over the past 50 years.

Giving those who have grown up with Barbie® a chance to reminisce, the Barbie® Collector exhibition sees the legend in replica outfits of high-end fashion houses such as Hervé Léger, Christian Dior, Oscar de la Renta, Monique Lhuillier, Versace, Christian Louboutin, and renowned Arab designer Zuhair Murad.

“In celebration of Mall of the Emirates 10th anniversary and as part of our commitment to deliver great moments for everyone, everyday, our first-of-its-kind Barbie exhibition creates an experience full of style, luxury, and fun. Barbie’s fashionable heritage complements Mall of the Emirates’ decade of leadership and through this collaboration, we underscore Mall of the Emirates’ positioning as the Middle East’s leading fashion destination,” says Hussain Moosa, Associate Director at Mall of the Emirates.

 

With Barbie You Can Be Anything

An evolutionary tale of the world’s most iconic doll

The story of Barbara Millicent Roberts is one that began on March 9 1959, when she was unveiled to the New York Toy Fair as the original teenage fashion model.

56 years later, Barbie® embodies confidence, passion and ambition and is stillempowering girls around the world with the ethos that with Barbie You Can Be Anything.

Contrary to popular belief, the must-have fashion icon doll was introduced to America with both blonde and brunette hair colour, and during a time frame that spans over half a century, the face of Barbie has seen a variety of looks and styles.

Sold in more than 150 different countries worldwide, Barbie has evolved since her original introduction and has been created to represent more than 40 different nationalities, from Mexican to Chinese to English to Indian. She now has – different eye colours, hair and skin colours and can even wear flat shoes. Barbie reflects our multi-cultural and multi-ethnical world that girls see around them.

Barbie has also had more than 150 careers since her original creation in 1959 including a surgeon, a fire-fighter and a UNICEF summit diplomat. The ultimate doll role model, Barbie supports all little girls’ aspirations – even those with presidential dreams.

Throughout the decades, no fashion trend has been overlooked. The Barbie doll has collaborated with more than 75 fashion designers worldwide including Givenchy, Christian Louboutin and Burberry, remaining a true fashion icon.

Barbie allows girls to truly express themselves. She fuels imagination, inspires creativity and encourages self-expression not only from imaginative playtimes but also through the many licensed products. The innovative range includes apparel and accessories, role play and electronics, as well as an extensive range of books and magazines.

Creator of Barbie, Ruth Handler sums it up beautifully: “My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.”

10 fun facts about Barbie:

  1. Barbie first appeared in the now-famous black-and-white striped swimsuit
  2. Barbie is from (fictional) Willows, Wisconsin where she attended High School
  3. Barbie doll’s first pet was a horse named Dancer
  4. Barbie doll stands 11.5 inches tall
  5. Barbie has been a muse to many artists over the past 5+ decades – including Andy Warhol and Peter Max
  6. Barbie doll made her European debut in 1961
  7. Barbie has set sail on the high seas with Royal Caribbean International, bringing a unique Barbie experience to its fleet of 21 ships around the world The best-selling
  8. Barbie doll ever was 1992 Totally Hair doll, with hair from the top of her head to her toes
  9. Barbie first broke through the plastic ceiling as a business executive in 1985
  10. Although she has never won an election, Barbie® has run for president 6 times since 1992
The Art of Skin Exhibition by Bioderma
2015-10-08
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Hello Sunshine,

A very refreshing photographic exhibition was hosted by Bioderma Middle East recently, talking about how it offers unique sun protection products for all skin types.

Bioderma hosted this amazing exhibition, which included black & white portraits of beachgoers before and after applying sunscreen and were captured using a UV lens.

The photographs highlighted some form of damage to the skin by sun and real protection that sunscreen provides.

Dr. Hanieh Erdmann, Specialist Dermatologist at Clinica Joelle in Dubai helped in enlightening us about the benefits of using a sunscreen and taking care of our skin.

Jean Girard, General Manager, Bioderma Middle East and India spoke about sun protection and how sunscreen can keep skin hydrated and protected from the Sun’s damaging UV rays.

We were introduced to the recently launched and most innovative, new Photoderm MAX  Aquafluid SPF+  UVA24 offers sun protection and is dermatologically safe which can save your skin literally from the sunrays. Last but not the least, the exhibition ended with a great pomp!

 

I’ll be reviewing the sunscreens soon. And thanks Bioderma once again for inviting me.

Press samples have been provided for review.

Get summer ready with Lifestyle’s sensational Beauty Festival this July
2015-10-08
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 Well-known cosmetic brands and spa products up for grabs at an incredible ‘Buy 2 Get 1 free’ offer.

 

An event invite by Lifestyle and its PR team, to join their summer, sensational Beauty Festival, this July 2015, was completely overwhelming.

All the well-known cosmetic brands and spa products are up for grab at an incredible ‘Buy 2 Get 1 FREE’ offer. Lifestyle graciously hosted the Beauty Festival on Monday evening in Centerpoint Mirdif Mall, Dubai.

The following vibrant and prestigious makeup brands are participating in the Beauty Festival:

 

NYX

Deborah

Prestige

Nouba

Maybelline

Sally Hansen

UNE

Kardashian Beauty

L’Oreal

Revlon

 

The star attraction at the Beauty festival is an extensive line-up of internationally famed cosmetics that are also adored by celebrities. Perfectly timed to overhaul your beauty arsenal for current beauty trends; the promotion is offering a must-grab opportunity on high-end brands. From plumped up lashes, lined eyes, accentuated cheeks to luscious lips and enamel drenched tips; you can have them all at this festival.

 

All these top brands had beauty pros to treat us to complimentary makeovers and consultations. I met some lovely bloggers and media personalities while I was there!

 

A first timer at this festival is the Spa & Bath Products section that’s lined up with invigorating fragrances and rejuvenating products for a refreshing summer ahead. Drench yourself in several olfactory delights as globally renowned brands like Grace Cole, Bodycology, Woods of Windsor, Marc Anthony and Gosh unleash their star products at even better offer. From body washes, gels, scrubs to body butters, the entire range is all set to offer a bouquet of perfumes for you to choose from. There sure isn’t a better time than this Beauty festival to experiment with fragrances that will linger on with you this season.

 

We got to take home a cute little goodie box, which included three makeup products – which will be coming to my blog post soon.

 

Thank you Lifestyle for having me!

P.S. Whether you choose to update or overhaul your beauty closet, don’t miss the festival that begins 1st July until 31st July 2015.

 

NOUBA Summer Collection Launch event by Layalina Maganize
2015-10-08
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Tommy Hilfiger Fashion Show
2015-10-08
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Makeup done for Tommy Hilfiger and his team by me for his fashion show in Delhi, India.

Femina Middle East 1st Anniversary
2015-10-08
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I had the pleasure to attend a fabulous evening by Femina Middle East in collaboration with Saffron, celebrating their anniversary and woman of substance.

Read below to know more about the event:

Femina ME celebrates the completion of their one year journey in the Middle East by recognizing the true spirit of women achievers in the region. Femina felicitated and celebrated the game changers to mark its 1st anniversary in the region. The event was attended by her highness Sheikha Alyazia Bint Nahyan Bin Mubarak Al Nahyan who was there to extend her support and encouragement to all the women achievers. The Exclusive Hi-tea event was attended by over 150 women held at the Dubai Ladies Club. The story of Femina, India’s first and most read English magazine, reads much like the story of the urban Indian woman. For over 50 years now Femina has been capturing the essence of the modern woman, and how she has been evolving. Femina Middle East has set a similar milestone in this region by capturing the true essence of Middle Eastern woman and what makes them powerful spread in 12 issues over the last one year. Madhu Arora, Published & Managing Director Saffron Media Works commented on the joyous occasion saying “Femina Middle East is a magazine that is truly very close to my heart. I am a very staunch believer in the power that woman hold to bring about change and Femina Middle East is a platform for these women to showcase their marvellous achievements and in turn inspire so many more women out there.”Some of the achievers who were felicitated included the likes of Raha Moharrak, the first Saudi woman to have climbed Mount Everest, Fatima Fardan, the first Emirati to showcase a collection at New York Fashion week, Huma Qureshi, celebrated Bollywood actor and Saher Shaikh, who was felicitated for being Unstoppable as a Social Crusader.

Isadora's New Bronze Collection 2015
2015-10-08
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Lifestyle never stops to surprise us with its new launches and brands. Lifestyle, Isadora and Matrix together created makeup mania in Mirdif City Centre. Isadora's official makeup artist Stefan showcased some great makeup tips in the lifestyle store on the launch of Isadora's new Bronze Collection 2015. Check out some pictures from the event. Product Reviews coming soon!

NOUBA
2015-10-08
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Fantastic evening by NOUBA MIDDLE EAST at the launch of Spring Summer Collection at LifestyleGulf in Mirdif City center Dubai